Hinduja Interactive has added another brand to its kitty. It has won the account for yet another hotel, The Park. As a result of the pitch presentation done some months back, this account was won by 3 agencies, Dixon and Baxi, VGC and Hinduja Interactive.
As discussed internally, Dixon & Baxi will be handling Strategy and Content, VGC would be in charge of Branding and Hinduja Interactive will manage the technology part of it. The Park Hotels are original, contemporary and boutique hotels in India. These centrally located collection of 5 star luxury hotels offer inspiring design, refreshing people, rejuvenating spaces, innovative dining, sensuous entertainment, instant connectivity.
Hinduja Interactive, the agency handling the technology side for The Park Hotels has expertise in the Hospitality Sector for a long time. Working with some of the eminent hotels like The Leela Places, Hotels & Resorts, India, Courthouse Hotel, UK, Bentley Kempinski, UK and more, this agency has a hand on experience in handling some of the top most clients of this sector.
Along with managing the technology side for The Park, the one unique thing for this client by this creative agency is the development of Content Management System which will allow the Hotel to add in new properties to the website as and when needed.
DixonBaxi, the agency handling strategy and content is an independent creative agency working with some of the worlds most interesting companies across TV, Advertising, Print, Digital and the ways they overlap. Their approach towards any work they do is driven by strategic insights, capturing potential and looking for the spark that inspires and engages diverse audiences internationally.
Vyas Giannetti Creative, the agency handing the Branding side for the Hotels is an established Design and Communications Specialist with a well-acclaimed clientele. From Aditya Birla Group to Hinduja Group and Tata Group, this agency holds all feathers in its cap.
The Park Hotels is extremely confident about these agencies and holds complete trust in them for the work they do. Being associated with The Park Hotels is also an opportunity for these agencies to showcase their work of brilliance.
http://www.htmtinteractive.com
