Social Media Services Department to offer online reputation services to clients
ApogeeInvent launches its new social media and public relations department. ApogeeInvent is a trusted resource for direct online marketing and a common vendor for several Inc. 500 companies. With this new division, officially launched on September, 28, 2009, the company is able to help its clients build online reputations, increase traction and network through a variety of social media forums.
“We decided to open this department because of high demand from our clients, who were all observing the potential impact of social media on the web and looking to us for a solution,” said Beto Paredes, CEO of ApogeeInvent.
Heading up this department are two specialists, Patty Raz and Emily Standen, who have a decade of combined social media experience. Raz has created and implemented programs for such large-name companies as adidas America and holds a degree in public relations from the University of Oregon. Standen has a strong background in journalism and has worked in the fashion and entertainment industries, namely for publications such as InStyle and Elle. She holds a degree in English and Spanish from Willamette University.
Social media is a rapidly expanding phenomenon that allows companies to converse with millions of previously untargeted consumers. According to Facebook.com, Facebook currently has 250 million users. If Facebook were a country, it would be the 4th largest in the world, after China, India and the United States.
Paredes said his team will have an advantage in this massive industry because of their extensive knowledge of SEO and online technologies.
