‘There are quite a few emerging trends in name change at the moment’ says Easy Name Change founder and director, Genevieve Dennis. ‘One of the newest additions is the surname mash up, where part of both the bride’s and groom’s surname is taken to form a completely new surname.’ The mash up isn’t just for newlyweds - kids are also getting in on the act. Just ask Christos Miliankos & Sandy King. Their 3 children currently have the surname Miliankos-King and will all soon be known as Miliking.
Another emerging trend is groom name change, especially where the bride already has children. ‘Just over 1 per cent of men are taking their bride's surname, either in a straight swap or as a double-barrelled surname their wife also takes," Ms Dennis said The Melbourne Herald Sun, 1 April 09.
It seems Australians are also following UK trends where some surnames are out of favour. Death is dying, balls is being dropped and cock just doesn’t stand up as some of the popular surnames in the new millennium. ‘I was recently approached by a lady who wanted to change her surname from Death to Deeth and most members of her family had already made the change’ says Dennis.
Easy Name Change has already saved thousands of people many hours of mundane paperwork. Its user friendly interface allows users to navigate through company selections in minutes. The Name Change guide that comes with the service is comprehensive and provides useful information that may not have been of consideration to a client. Positive feedback from clients and steady referrals has built the success of Easy Name Change and has led to the launch of Easy Name Change in both Canada and the UK. Easy Name Change plans to be rolling out the service to more markets in 2010.
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