The Benefits of Conducting Employee Suveys and Customer Surveys

Sept. 9, 2009 - PRLog -- According to certain accepted tenets of consumer research, poor response rates can make the best-laid plans go awry. If customer responses are few in number, the statistical reliability of the entire research can be called into question. Moreover, you will need to find additional respondents at extra cost. If an organization has taken the trouble of designing, distributing, as well as dissecting consumer and employee surveys, it needs to ensure high return rates. If you are getting genuine feedback from customers and employees, you will be able to improve your business practices and engagement with customers. Read the tips given below and find out how you can get better results from surveys.

•The length of the survey
When it comes to email surveys for customers and employees, shorter is definitely better. Participation rates fall when survey lengths go up. Usually, a survey shouldn’t take up more than ten minutes to complete. Surveys related to transactions should be three minutes or less in length.

•Fatigue Related to Feedback
The same respondents should never be asked to participate in surveys more than once, or they tend to develop feedback fatigue.

•Trash outdated methodologies
Every organization needs to ensure that the feedback mechanisms it uses are as respondent-friendly and convenient as possible. For instance, most respondents find online surveys less cumbersome than paper ones.

•Importance of survey construction
Repetition of questions and other glaring errors should be weeded out or else the respondents will give up answering the survey out of frustration and boredom. Use skip patterns because they help in saving the valuable time of your respondents.’

•Respect respondents’ security concerns
Anonymity is an important factor for most respondents so make sure you address these issues while designing and distributing the survey.

These are some standard solutions provided by the consumer research industry for increasing response rates.

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According to certain accepted tenets of consumer research, poor response rates can make the best-laid plans go awry. If customer responses are few in number, the statistical reliability of the entire research can be called into question.