SOS eMarketing on Herman Miller Embody Chair And Sustainability
Combining distinctive looks with pioneering ergonomics, Herman Miller’s Embody chair performs like no other chair. It adapts naturally and adjusts precisely to fit people of all sizes and postures doing all kinds of activities, all day long. The imaginative design of both the work and side chairs gives superior comfort, body support, and style that are widely copied but never matched.
Herman Miller Furniture continues its “Journey toward Sustainability,”
As proof of sustainability one need only consider the many classic Herman Miller products manufactured in the 1950s and still in use today. Herman Miller occupies a pititol place in niche marketing, luxury brand marketing, and luxury branding. By being responsible to their customers needs for superior comfortable chairs which support the back and supports the environment at the same time.
Herman Miller’s focus now is on maintaining their high standards while incorporating increasingly more environmentally sustainable materials, features, and manufacturing processes into new product designs.
Designing for the environment extends beyond a single token product to incorporate a comprehensive, holistic approach. All future Herman Miller products will be evaluated within the new product sustainability design process.
It’s just good business and their message is being heard through the forms of social influence marketing such as Linkedin, Twitter, Facebook and others. By looking closely at these and related issues, as well as conducting rigorous durability testing, their goal is to ensure that all new Herman Miller products will help create great working environments, while also respecting and protecting our natural environment. The environmentally sensitive word is being promoted through ePR and through traditional media advertising.
For more information on Integrated eMarketing, Social Influence Marketin, ePR, niche marketing, luxury brand marketing, luxury branding contact:
David Schwartz
SOS eMarketing
760.345.5069
sosemarketing@
Photo:
http://www.prlog.org/
