“What’s In A Name” Consumer Research On Name Badges

Sept. 1, 2009 - PRLog -- Research conducted on behalf of Signal Advantage New research commissioned by Signal Advantage shows that good customer service can be as simple as wearing a name badge.

The omnibus survey found that for blue-chip companies like British Airways, fcuk, and Pizza Hut – if their staff wear badges they will be more favoured by shoppers than those that don’t.  According to Graham Budinger, Commercial Director at Signal Advantage, “Businesses operating in a customer facing environment should take note. Where retail stores opt for a no uniform policy or the customer contact invariably requires, aprofessionally designed badge will be greatly appreciated by the consumer, putting them at ease and making your service personable”.

Graham Budinger adds, “Creating that ideal shopping environment lays at the heart of customer loyalty and satisfaction as it is about an experience. Discovering that something as simple as a badge has such an effect in establishing consumer comfort is an extremely helpful piece of research for the retail industry”.

High Level Research Results  1. In a customer-facing environment where staff wear personalised name badges – what information would you like to see on the badge?

Title (Mr, Mrs etc) 36%

First Name 82%

Last Name 59%

Job Title 73%

Company Logo 53%  

2. In a customer-facing environment where staff wear personalised name badges – what is the most important reason for staff wearing that badge in your opinion?

To identify a member of staff 50%

A badge makes you feel more comfortable as you know who is serving you 26%

So you can ask a question 7%

To thank the staff member 5%

To identify the manager 4%

To complain about a member of staff 3%

To brand a shop or outlet 2%

Don’t know 1%

None of these 2%  

3. Do you think that not being able to identify a member of staff is poor customer service?

Yes 79%

No 20%

Don’t know 1%

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About Signal Advantage:Name Badges are wonderful introductory tools. Companies are increasingly recognising their importance in the customer relationship process. They are a vital business tool. Signal Advantage understands this. For 15 years, the principles of Signal Advantage has been manufacturing and supplying name badges, metal badges, button badges, name tags, and badge holders around the globe. We have experienced, the enormous growth of these essential business tools.Our business has been built on the philosophy of 100% customer satisfaction in line with the customer focus element of our vision. Our goal is for 100% client retention.Understanding that you need more than just our great products, we pride ourselves on our service – we will help you every step of the way to ensure you receive the best possible product for your needs – on time, every time – we are here to help.Signal Advantage services Australia wide including Sydney, Brisbane, Gold Coast, Melbourne and Perth