Franchise.com Recognized for Lead Quality in Latest Franchise Benchmark Report

PRLog (Press Release) – Aug 20, 2009 – Franchise.com is proud to announce it has been recognized again as having one of the Top 5 Confidential Questionnaire (CQ) Rates among franchise recruitment portals, as measured by Franchise Benchmark in its most recent industry analysis. This metric, considered by franchisors to be one of the best indicators of lead quality, represents the percentage of leads from a given source that complete franchise applications. Declared Matt Bogart, Franchise.com’s Sales Manager, “We’ve consistently been told by our advertising clients that our leads, in terms of quality, surpass those sourced from competing portals. Franchise Benchmark’s findings, which were derived through the analysis of hard numbers in an unbiased environment, conclusively validate this feedback.” To learn more about how Franchise.com can help franchise systems of all shapes and sizes meet their development objectives, please call us at 877.808.5295, email us at sales@franchise.com, or visit us at http://www.franchise.com.