Peet’s Coffee Marketing Scores A Viral eMarketing Hit As Part Of Its Integrated eMarketing Effort

Aug. 7, 2009 - PRLog -- Peet’s Coffee knows that coffee marketing using integrated eMarketing techniques such as Peet’s Free Coffee Freddo on Facebook, promoting to Peet’s fans, is just good business.

Peet’s Coffee and Tea (www.peets.com/) knows the value of a good viral marketing promotion.  Within 12 hours of release of Peet’s Coffee Free Coffee Freddo promotion hundreds of Peetniks have responded on-line and plan today to visit their local Peet’s Coffeehouse. Just as interesting are the comments of Peet’s fans that don’t have a Peet’s Coffeehouse outlet near them and even though they won’t be able to participate in the Free Coffee Freddo promotion, still expressing their love of Peet’s and are proud to say so.

Word of mouth, that’s good viral marketing and that’s what viral coffee marketing is all about.

What is a Freddo? A Freddo is basically a frappe, a foam-covered iced coffee drink. But by calling it a Freddo Peet’s is creating their own brand, not to be confused with Starbucks frappuccino or anyone else.

Check out today’s Peet’s Free Coffee Freddo Promotion as it appeared on Facebook:
http://www.facebook.com/home.php#/peets?ref=search

Join us Friday from 2 to 3pm to enjoy a FREE Coffee Freddo! Visit your local Peet’s this Friday,

August 7th, from 2-3pm to enjoy a FREE 8 ounce Coffee Freddo. Offer valid at Peet’s retail locations only. Excludes airport, supermarket, BART and other licensed locations. Limit one free 8 ounce Coffee Freddo per person.

Peet's Coffee Marketing Scores A Viral eMarketing Hit As Part Of Integrated eMarketing effort
Some Facebook comments from fans of Peet’s, this promotion is integrated eMarketing at it’s finest, advertising that money can’t buy.

“No Peet’s stores here, but thankfully our local grocery stores sell it and I can make it at home. I even take it into work because I can’t get Peet’s there either. I like Columbia best.”

“I just wish there were Peet’s on every other street corner like there is that OTHER coffee place. Peet’s is so much better than Starbucks.”

“Been drinking Peet’s for over 25 years! Best Coffee Ever Made.”

“I’ll need some Peet’s by 2! Thanks for the offer of a FREE COFFEE FREDDO on Friday!”

“My parents are Distributors of Peet’s Coffee here in Tucson. I’ve helped them for years. We wouldn’t ever dream of having any other brand.”

“Freddo, never go against the family” (a playful reference to The Godfather, demonstrating brand loyalty at it’s best)

# # #

We customized marketing and promotional strategies that integrate Business Blogsites, Business Network Marketing, SEO, Email Marketing, Pay-Per-Click Marketing, ICross Media Sales Promotions, Branding and Integrated Marketing Communications.