Kinnelon, NJ – Christine Whittemore, chief simplifier of Simple Marketing Now LLC, delivered a presentation to executives in transition at the Parsippany, NJ offices of a major career management organization on July 14, 2009. As an expert on the subject, she was asked to address the practical social media knowledge that would enable executives in transition to use digital social tools to rebrand themselves, broaden their understanding of the digital marketplace and better research companies, brands and market segments of interest.
“When you think that markets are conversations, taking place between people, and that technology now allows unprecedented access to these conversations and markets, it’s a shame not to participate,”
Participants reacted enthusiastically to Whittemore’s expert presentation, expressing intent to set up their own Google alerts, research blogs relevant to their areas of interest and generally begin exploring online social tools like blogs and Twitter.
“The marketplace has changed significantly and it’s important for executives in transition to be aware of and feel comfortable accessing digital and social tools to better market and position themselves with future employers,” added Whittemore.
Whittemore urged participants to start by listening to the conversations taking place, explore and experiment with the tools available, and consider participating, but only after recognizing best practices and the rules of behavior essential to blogs, Twitter and other digital social platforms.
For more information about Simple Marketing Now LLC, contact chief simplifier Whittemore at CBWhittemore@
