"Just Tunes” Online Music Store Offers 3+ Million Licensed Songs For Brand Marketers & Ad Agencies

PRLog (Press Release) - Jul 16, 2009 -
Online gift card innovator Focus Right Marketing (FRM) announced today the launch of its new corporate and Just Tunes websites, both designed and developed by Leach Communications. FRM creates effective promotions that integrate high-quality digital music content from all major record labels as well as managing the digital rights, POS integration, design, technology, data collection, legal, hosting, fulfillment and media promotion.  Through its JUST TUNES Music Store, with 3 million licensed songs — all in MP3 format — FRM delivers a positive consumer experience, making downloading their digital music rewards simple and seamless.

Utilizing its extensive web development, search engine optimization (SEO) and brand management experience, LEACH developed the FRM and JUST TUNES websites to boost FRM’s brand image as an innovative developer of music-based marketing and promotional strategies for consumer marketers.

FRM markets client-branded music download gift cards as well as its JUST TUNES gift cards to the business-to-business marketplace through Gift Card Partners Inc. The JUST TUNES gift cards are sold in bulk at a discount to companies that use a music reward as a cost-effective way to drive sales, fundraise, motivate employees and reward loyalty.

FRM’s high-tech services required LEACH to develop a powerful and attractive website to attract new business. Using its in-house website development capabilities, search engine optimization strategies and editorial services, LEACH effectively and efficiently created the FRM website as an initial point of inquiry for brand marketers, advertising professionals, and major music companies seeking to learn more about the Just Tunes product.  

“The Leach Team did a remarkable job in capturing the essence of FRM on our corporate website,” said FRM President Carl Francese.  “We’re all about the emotional and personal connection of music and how brands can benefit from it. Our friends at Leach Communications not only clearly explained what we do but also conveyed our excitement about helping brand marketers connect with consumers using music.”

About Focus Right Marketing, Inc.
Focus Right Marketing, a New York based corporation, provides customized solutions for the delivery of digital music downloads: from application development, licensing and content acquisition, to distribution, fulfillment, content protection and reporting. Visit www.focusrightmarketing.com.