Intermark Group partners with Dealer Signage Inc to bring digital signage to automotive dealerships

July 7, 2009 - PRLog -- Intermark Automotive, a division of the premiere full-service advertising agency Intermark Group, has teamed up with Dealer Signage Inc. to bring digital signage solutions and in-house advertising networks to automotive dealerships nationwide.  Intermark Group has been proudly serving car dealers for over 35 years and intends to bring dealerships into the 21st century and beyond with the newest technology available to dealers.

Dealer Signage Inc. states that their product will change the way auto dealerships market to their current, in-store customers.  Dealer Signage Inc. is the first digital signage solution created solely for the automotive market.  It was founded by two of the most recognized and forward-thinking Automotive eCommerce Experts, Gilbert A. Chavez and Joe Webb.  Both Chavez and Webb bring vast experience training digital marketing solutions and internet best practices to their dealer clients.  

Chavez, the CEO, says, while training dealers, he and Webb saw a specific need to better advertise in-house to one’s own clients.  “Helping dealers sell more cars and make more money through ecommerce initiatives is and will always be our main focus.  In these difficult times for car dealers, more than any, dealerships must create revenue from every resource available to them.  With Dealer Signage, our goal is to give dealers an aggressive and real marketing solution to sell more cars, make more money and take care of their customers."

Webb, the Chief Operating Officer, says the partnership between Intermark Group and Dealer Signage is an obvious one.  “Dealer Signage’s digital technology and Intermark Group’s progressive advertising are a perfect fit.  This type of platform not only allows dealers the ability to utilize their own commercials, specials, and incentives to captivated customers on the lot, on the showroom, and in the service area, but it provides Intermark Automotive an entirely new platform to dedicate digital advertising for their dealer clients.”  

Intermark Group will also be well-served by Dealer Signage Inc as the two other founders, Vice President and Chief Technology Officer, Keith Williams, and Vice President of Sales, James Jones, are residents to the Birmingham community.  Williams promises a “hands-on approach and unlimited support” to Intermark Group, which is believed to be the first advertising agency bringing their own digital signage networks to the automotive segment.

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About Dealer Signage Inc:
Dealer Signage provides auto dealers with an innovative advertising and marketing solution that engages their loyal customer base by wrapping live television content with their own targeted messaging. Founded by two of the top automotive ecommerce experts in the industry, Gilbert Chavez and Joe Webb, expect to revolutionize the way dealers market to their in-house clients.