Image Source launches ‘Cross-Media’: new product category in the visual content industry

June 4, 2009 - PRLog -- The ‘Cross-Media Pack’ delivers a new concept to the visual content industry, offering customers the ability to purchase matched high-end stills and motion using the same premium models, styling and location all under one simple, royalty free licence.  The media can be linked, providing style consistency across a multi-media campaign. Cross-Media still images and motion elements can also be purchased individually, but more significantly as a combined single licence product. The ability to match the multi-media types is what makes this new product truly unique and a first for Image Source and the imaging industry.

Christina Vaughan, Founder and Chief Executive Officer of Image Source comments ‘this is an incredibly exciting time for the industry with the launch of a completely new product category and concept. The new Cross-Media pack supports the current global media trend for the increasing demand and usage of motion but with the added benefits of being able to support a multi-media campaign using ready-to-use combined media content. Introducing the new product category is also part of our vision to seek new opportunities and instigate change in these challenging times.’

Duncan Grossart, Chief Executive Officer of Image Source adds ‘as ever, we are intent on creating the world’s greatest imagery for inspirational communication through new and innovative solutions. Image Source, as pioneers of this brand new product category, will be the market maker and market leader in this arena.’  

The new royalty free Cross-Media packs will consist of 60-100 images and approximately 10-20 motion clips. Images will be available from web-res to large format whilst motion clips will range from web quality to broadcast and HD quality. Both will continue to uphold Image Source’s industry leading quality and legally hygienic standards.

Please visit http://www.imagesource.com/crossmedia to view sample content.

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About Image Source
Image Source is the world’s leading producer of premium royalty free stock imagery. Headquartered in London, UK, with regional offices in New York, the company also supplies imagery through over 150 partners worldwide. This strong international sales network enabled the company to win the Queen’s Award for Enterprise in the International Trade Category in 2005. Image Source has also been shortlisted by The Sunday Times Best Employers Guide 2008 as ‘One to Watch’ and is in The Guardian’s 2008 book of Britain’s Top Employers. The company is also accredited with ISO 9001 and achieved a place on the 2008 Media Momentum Top 50, a list of the fastest growing digital media companies in the UK. Creative professionals around the world can purchase and download imagery instantly from http://www.imagesource.com