PRLog (Press Release) -
May 27, 2009 -
Virtual, Boutique Agency Wins in National and Regional Competitions
CHICAGO – (May 27, 2009) – Clarus Communications (http://www.teamclarus.com)
, a business-to-
business (B2B) public relations agency comprised of 100 percent senior level counselors, is proud to announce that its campaign, “YourEncore:
Innovation and Retiree Awareness,” has won three coveted public relations industry awards. Each of these awards is judged by respected PR practitioners and journalists and serves to recognize excellence in the public relations industry.
The awards were won for work performed for YourEncore, an Indianapolis company that places retired scientists and engineers in R&D organizations for short-term assignments. The YourEncore campaign was awarded the “Silver Bulldog Award for Best General Business Campaign” by the Bulldog Reporter, a national media intelligence organization;
the “Silver Trumpet Award for Marketing” by the Publicity Club of Chicago; and the “APEX Award for Best Public Relations Campaign” by the Northwest Arkansas Chapter of the Public Relations Society of America (PRSA).
“To be chosen among thousands of entrants and to win in the same categories as some of the world’s largest PR agencies and corporate PR departments is a tremendous honor and makes a strong statement about the impact of our philosophy,”
said Mara Conklin, founder and president of Clarus Communications. “These wins show that it doesn’t require multi-million dollar budgets to achieve success.”
The Clarus Communications’
PR program helped YourEncore clearly define and articulate their market space, placed them at the forefront of that space and boosted enrollment in their customer and expert networks. The return on investment of this campaign was significant, with 40 percent of all expert enrollments attributed to public relations, more than any other marketing tactic. During the yearlong PR campaign, YourEncore was featured in articles in many of the country’s top-tier media outlets, including The Wall Street Journal, The New York Times, Good Morning America and Smart Money.
“Our partnership with Clarus delivered great results,” said Brad Lawson, CEO of YourEncore. “Their spot-on instincts and persistent efforts exceeded our expectations and helped to jump-start our growth which continues today. Clarus has an innate understanding of how to create and implement a PR program that seamlessly integrates with our company’s short- and long-term business plans.”
Clarus Communications is an independent business-to-
business (B2B) public relations agency comprised of 100 percent senior level counselors focused on delivering results that support a company’s marketing goals. With offices in Chicago, Philadelphia and Bentonville, Ark., Clarus services a wide range of businesses across the country, ranging from high-growth start-ups to established multi-national companies. The agency’s practice areas include media and analyst relations, corporate and product messaging, strategic planning, materials development, speaker training, tradeshow optimization, internal communication, web site development, and crisis/issues management. For more information, please visit
http://www.teamclarus.com or call +1 (847) 816-9411.
