Financial Empowerment For Women Becomes Easily Accessible

May 20, 2009 - PRLog -- SILICON VALLEY, California  -- Women grappling with finances and investing, coupled with the disconnect they experience, has been the subject of academic studies aimed at discerning whether differences do exist in women’s learning styles.  With the publication of her new book and official launch of the Women Get Financially Fit program, author and women’s financial education expert, Teresa Dentino, dispels the myths and provides an easy access point with a step-by-step plan for financial empowerment.

“Learning about money savvy is loaded with sub-layers of social and psychological dynamics. Unfortunately, there are still vestiges of the myth that women can‘t do Math. Through 25 years of direct experience, I’ve seen first-hand that it doesn’t have to be this way,” notes the book’s author, Teresa Dentino, CEO and Founder of The Financial 411.

On May 21st, 2009 at the NYAXE Gallery in Palo Alto, CA, Ms. Dentino will launch the 1st book in her series, Women Get Financially Fit: What Your Mother Never Taught You About Money.

As a new stockbroker 25 years ago, Ms. Dentino quickly concluded that her female clients were underserved by the investment community. Making it her mission to deliver financial education specifically for women, she then created programs that were years ahead of the curve.

Through years of academic research and empirical study of women's behaviors and beliefs about money and investing, Ms. Dentino has developed this practical step-by-step guide.

“I’ve worked with hundreds of women who never had a hand in the family’s financial matters – let alone investing – and seen them flourish after finding out that it isn’t about Math skills. The traditional approach on finances is intimidating and confusing.”

Understanding women’s increasing likelihood of inheriting the role of family financial manager, the Women Get Financially Fit series demystifies the arcane financial world, but without diluting substance.

“Just because Wall Street has done it the same way for a century or more,” cites Ms. Dentino, “doesn’t mean that’s the only way. It’s more important to provide the right starting point and approach.”

Through vibrant styling with an artistically designed kit, women progress through the process of financial understanding under the guidance of Ms. Dentino’s board-level knowledge base and insights.  The “A – Z” systematic plan prepares women for every eventuality, including “How to Teach Your Kids About Money”.

“We know that teaching kids from an early age makes a huge difference. Responsible and savvy money skills become a matter-of-fact habit; gender doesn’t play a role at all,” says Ms. Dentino from her offices in Woodside, CA.

“The practical take-away’s that the pro’s use are still there. We just have more fun doing it,” adds Ms. Dentino.

In tandem with the launch, Ms. Dentino has created a companion website: Women Get Financially Fit.com where women appreciate content driven by an expert financial services professional who also understands what works for women and what doesn’t.

“Women will have access to new-rules learning features while becoming more informed participants.  They can be confident that the content is offered free of influence from investment services promotion,” says Ms. Dentino.

Additionally, through her speaking and workshop programs, Ms. Dentino delivers her message of “financial empowerment” to women’s groups, conferences, and schools.

Ms. Dentino concludes, “It’s critical to break this cycle of self-doubt over complex financial decisions. Women’s greater longevity and social/demographic trends indicate that by the year 2010 they will control 70% of financial assets in the U.S.”

In support of her favorite cause, a portion of Ms. Dentino’s book sales will go to the BizWorld Foundation (www.bizworld.org) for their work in creating financial literacy among children.


For additional information, contact Teresa Dentino (teresa@thefinancial411.com or
650. 851. 8959) or visit www.thefinancial411.com.

Teresa Dentino, CDFA, is the Founder and CEO of the Financial 411. She is a former NASD General Securities Principal with 25 years of professional financial services advisory and board-level experience in the Bay Area.  Her expertise is regularly utilized by the national press, including interviews in Town & Country and Worth magazines, CBS MarketWatch, Bloomberg News, The New York Times, and The Wall Street Journal, as well as broadcast media including: The View From the Bay and The Rob Black and Your Money Show. Ms. Dentino’s understanding of financial literacy engagement, her pioneering work in the field of financial education for women, and extensive financial services background place her in a unique position for educating and training clients - and the professional advisors that serve them  - in a myriad of wealth management and preservation issues.

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Pioneer in financial education for women, Teresa Dentino, CDFA, CEO/Founder of The Financial 411, with 25 years board-level financial services background is a consultant, educator, author and speaker. Creator of Women Get Financially Fit book series and 12-step plan, Ms. Dentino made it her mission some 25 years ago to develop programs for women that address the disconnect women often feel when it comes to financial education and savvy. Through workshops she overcomes the fears - and myths - with a new approach that has helped thousands of women gain clarity and mastery over their finances. Additionally she provides coaching for women preparing for the divorce process through group support workshops and telephone coaching, creating savings on fees and from uninformed financial decision-making in negotiating the marital settlement.