“It’s no secret that social media has seen explosive growth and companies are embracing these technologies to reach target audiences,” said Jim Howard, CEO. “Managing, measuring and optimizing marketing content from a central hub is a huge priority for today’s online marketer. We’ve enabled companies to leverage that central platform to join conversations happening within the social networks. Given the viral opportunity of the social Web, it was a no brainer for us.”
Offered within the core CrownPeak Content Marketing Suite, the Social Media Publishing Console enables marketers to add the console interface into any template, be it a press release, article or other type of online content, and update to Twitter, Facebook, LinkedIn or other networks right then and there. The content will instantly go through the required workflow process before it is automatically published to the appropriate sites.
Social media enables a direct engagement between marketers and prospects, building community and more actively engaging users. One of the biggest challenges marketers face is creating a centralized and governed process for contributing content to social media sites, given the multiple sources of content often being managed by remote team members. CrownPeak content marketing for social media provides companies with an easier way to manage the conversation by enabling:
• Centralized Management: Easily manage all of the different networks being leveraged by marketing. Save time and effort with publishing tools that automatically update Facebook, Twitter, Linked-In and a myriad of additional networks.
• Content Re-use: Re-using content in a social media setting is critical for brand managers trying to maintain consistency across their Web site, social media outlets, online advertising campaigns and other emerging mediums.
“This solution is extraordinarily timely,” said Susan Scarth, vice president of marketing for Demandbase. “Social media has been a huge benefit for our online marketing and search engine optimization efforts and combining these efforts with our central Web content production and management strategies makes perfect sense. The CrownPeak Social Media Publishing Console will allow us to consistently manage our brand across all channels, saving us time and money.”
As with all CrownPeak Frameworks, the Social Media Publishing Console is offered to current clients as part of the CrownPeak Content Marketing Suite with no extra licensing fees. There is typically a one-time implementation fee and coordination with the client for the various social networks they would like to update. Additionally, CrownPeak can provide professional services to help clients with more advanced integration or publishing needs.
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CrownPeak is the market leader in on-demand Web content marketing. CrownPeak’s unique combination of software and services enable marketers to create, manage and optimize Web content to drive measurable results and maximize the effectiveness of their marketing budgets. Hundreds of diverse organizations such as Staples, Skype, Nissan, Home Depot, Progress Software and the State of Virginia have realized the value in CrownPeak software’s renowned ease-of-use, its 24x7 customer support and strategic marketing services. CrownPeak has been named to EContent’s 100 most influential companies list, has won eWeek’s prestigious Analysts Choice Award and InfoWorld’s Product of the Year Award and has been named a finalist for Best Customer Service from the American Business "Stevie" Awards for the last two years.