Industry Experts Say a SextCast is a Far More Dangerous Issue Than Sexting Alone

PR Log (Press Release) – May 12, 2009 – If you are a kid, parent, teacher, reporter, or government agency still wrapped up with the phenomenon of "sexting", then much like the rapid development of digital technology, your digital knowledge and concerns are already outdated.

The difference between "Sexting" and "SextCasting" is very simple to explain. Sexting is simply a type or method of SextCasting.

A SextCast or SextCasting is a term created and defined by The Institute for Responsible Online and Cell-Phone Communication as the process by which an individual(s) performs actions of a risqué or sexually explicit nature via a (live) webcam (or webcast), digital (image or video) camera, or other form of digital technology (e.g. a cell phone) and sends and/or saves the content of their actions using digital technologies (i.e. a computer, camera card, email, social website, message board, etc).

From a consequence standpoint, an incident of sextcasting in the form of sexting (as opposed to a live webcam feed or posting a video to YouTube), is easier to contain as law enforcement can insist that anyone who has received the image on their phone delete it or face penalties. Once an image, video, or webcam feed (sextcast) is posted somewhere on the internet and not isolated to cell phones, the sextcast can instantly become viral and virtually impossible to contain.

Did you know that there are tens of thousands of websites that use stolen sextcasts as their own content, generating revenue for themselves by exploiting you or your kid's "private" moments? For more information about how this happens visit www.sextcasting.com

As advancements and access by minors to technology such as free webcams, free blogs, message boards and social sites have evolved, sextcasting has become more than a trend, but a frightening epidemic far too common in our society. SextCasting is an epidemic destroying our digital generation (young and old), and after ~ 10 years of damage our global community can no longer afford to be ignorant to this very serious issue.

According to the Executive Director for The Institute for Responsible Online and Cell Phone Communication, "Prior to the very recent explosion of digital disease like sexting, society's primary concern about the internet was how to keep kids off of pornographic websites. Thanks to the continual rapid evolution of digital technology with no proactive or concurrent communication about how to responsibly utilize these new gadgets, keeping kids off of pornographic websites is a prehistoric concept as we now battle to keep our kids from becoming the producers and providers of pornographic content. This is why everyone who uses digital technology must understand 21st century responsibility or Responsibility 2.1C."

For more information about sextcasting, please visit www.sextcasting.com, www.iroc2.org, and/or do not hesitate to contact The Institute for Responsible Online and Cell-Phone Communication at helpdesk@iroc2.org