Follow on Google News News By Tag Industry News News By Place Country(s) Industry News
Follow on Google News | Workbooks Online Launches Business Performance Lifeline for UK SMEsNew British technology company launches a cost and time-effective alternative to disparate sales and finance systems
By: Workbooks Online Accessed as a web-based service from anywhere with an internet connection, Workbooks Online http://www.workbooks.com brings together customer relationship management (CRM) (http://www.workbooks.com/ John Cheney, CEO and founder of Workbooks Online, comments: “Larger organisations have historically been able to benefit from fully integrated technologies by purchasing high-end business software like SAP or Oracle. But SMEs with less spending power have been left with standalone applications for accounting and sales and marketing that can’t communicate with one another. As a result, many have separate islands of sales, financial and customer data across applications such as Sage, Salesforce.com, Goldmine and Act! In the majority of cases it’s a mess – it’s disjointed and disorganised. Despite the best efforts of managers building spreadsheets to plug the gap, all-too-often business opportunities are compromised or missed altogether. “This is where we come in; delivering enterprise-class business process functionality at SME prices. We help organisations shorten the prospect-to- Michael Starnes, Operations Director at EST Marketing is already a Workbooks CRM customer and says: “Because of the nature of the work we do [telemarketing] “Workbooks has already helped us improve the way in which we manage our prospects and sales pipeline and as our reliance on the system grows believe it will help enforce best practice across the whole business.” Fran Howarth, Principal Analyst at Quocirca, comments on the launch: “As companies of all sizes look to cut capital expenditures in favour of more predictable operating expenses, the provision of this new service from Workbooks Online provides the tools that smaller businesses need to improve productivity and raise their competitiveness. These new tools, underpinned by one common platform, provide them with the same efficiencies that have long been available to larger organisations— Workbooks Online offers UK SMEs the following application suite http://www.workbooks.com/ • Workbooks CRM helps SMEs win business more quickly. It improves the efficiency and effectiveness of marketing, increasing the flow of leads and measuring marketing ROI. Sales force automation (SFA) within Workbooks CRM improves and measures sales team performance and boosts productivity by streamlining sales processes including quoting for new business. The application also unites best practice processes and technology to help organisations deliver first-class service and support to their customers – whilst at the same time reducing delivery costs. • Workbooks Business enables organisations to move from order-to-cash more quickly by adding back-office accounting capabilities to Workbooks CRM. The solution improves productivity by automating key sales ordering and accounting functions. It also reduces sales cycles and minimises credit risk by ensuring greater visibility of customer, supplier and partner financial status throughout the prospecting and order process. • Workbooks Financials will be launched later in 2009 and will enable organisations to manage all aspects of accounting & reporting including ‘multi-divisional’ Workbooks Online is founded by a team of entrepreneurs with a track record in creating and building successful technology companies. This includes John Cheney (CEO), James Kay (CTO), Jenny Robb (CFO) and Edward Berks (Sales Director) – previously co-founders of BlackSpider Technologies, the UK email security company acquired by SurfControl in July 2006. About Workbooks Online Workbooks Online (www.workbooks.com) Workbooks CRM and Workbooks Business help organisations to improve the performance of their business; with real-time visibility of Key Performance Indicators (KPIs). Workbooks Online solutions help to increase productivity through efficiency gains and provide the framework to better manage business risk. Workbooks Online applications are built on the WorkbooksOne™ # # # About Workbooks Online: (http://www.workbooks.com) provides a suite of easy-to-use business applications designed specifically for small and mid-size organisations to run their business - already fully integrated and delivered via Software as a Service (SaaS). Workbooks CRM and Workbooks Business comprehensively support organisations’ Workbooks CRM and Workbooks Business help organisations to improve the performance of their business; with real-time visibility of Key Performance Indicators (KPIs). Workbooks Online solutions help to increase productivity through efficiency gains and provide the framework to better manage business risk. Workbooks Online applications are built on the WorkbooksOne™ End
Account Email Address Disclaimer Report Abuse
|
|