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Follow on Google News | Northwest Resource Federal Credit Union Taps PSST! For Word of Mouth Marketing CampaignCost-effective campaign to generate awareness, increase membership and boost loans
By: Jeff Stephens Facing the high expense and diminishing returns of traditional marketing mediums, Northwest Resource Federal Credit Union turned to PSST! to generate buzz and awareness within a reasonable budget. “Northwest Resource knows its members and its target audience very well, and members love them—that makes them a great candidate word of mouth marketing,” said Jeff Stephens, CEO of Creative Brand Communications, parent company of PSST!. “By understanding what makes the members of their well-defined target audience tick, we're able to give locals something they find buzzworthy, and make it easier for them to spread the message about the credit union.” PSST!'s Director of Client Services, Sherman Andrus, added “With the economy in its current state and competition in the financial sector continuing to increase, credit unions like Northwest Resource Federal Credit Union are no longer able to afford the waste that comes with traditional media. Demanding return on investment, these credit unions are turning to word of mouth marketing to generate organic conversations and referrals, and to cut through the advertising clutter,” he said. The campaign is currently under development and is expected to deploy in May 2009. Visit http://www.psst- # # # PSST! (http://www.psst- End
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