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Follow on Google News | Secret Shopping Enters Brave New WorldLegislation Prompts Increased Use of Mystery Shopping Into Healthcare and Government Realms
While the law passed last year deals with Medicare Advantage and how it is marketed to the public, it may be a portent of things to come, he speculated. (Specific concerns were allegations of 'bait and switch', 'misrepresentation' and 'misconduct' on the part of agents and brokers.) "It could well be that this model could be a harbinger of things to come. In this case, both the government and private agencies have seen the wisdom of using secret shopping as a means for ensuring compliance, but our hope is it will be used to increase customer service awareness as well", he concluded. You can reach Kurt at www.AdvancedFeedback.com. # # # Advanced Feedback, Inc. is in the business of improving your business by enhancing your customer experience. End
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