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Follow on Google News | LV= reveals Brits to save £3 billion by holidaying in the UKLV= research reveals a quarter of UK adults plan to holiday in the UK this year
By: Emma Holyer Almost five million adults who are taking a UK holiday this year (40%) put their decision down to financial concerns, with 16% admitting they cannot afford to go abroad, 13% blamed unfavourable exchange rates, and 11% simply said that a holiday in this country will be cheaper. These concerns have affected Londoners by far the most; with 59% of those holidaying in the UK saying that financial factors led to their decision. On average, those staying in the UK estimate they will spend £477 per week on their holiday. This compares to those going abroad who think they will spend £728; meaning that the UK holidaymakers will be saving on average £247 each, leading to a UK wide saving of just under £3 billion on holidays in 2009*. Emma Holyer, spokesperson for LV= travel insurance (http://www.lv.com/ Further LV= research** has indicated that more than five million Brits are planning to cut back on one or more insurance policies this year, with 22% of these looking at cutting a travel insurance policy (http://www.lv.com/ Emma Holyer continued: "It is important that these people remember that even though they are staying in this country, travel insurance (http://www.lv.com/ -ends- Notes to editors: All research (unless otherwise specified) carried out by Opinium Research. 2,214 online interviews were carried out from 5-9 March 2009. * 25% of UK adults who are taking a holiday in the UK multiplied by average £247 saving = £2,964,000,000 ** Research carried out by Opinium Research. A survey of 2,141 people took place between 16-20 Jan 2009. About LV= (http://www.lv.com/ LV= offers car, home, travel and pet insurance direct to consumers by telephone from its UK call centres in Bournemouth and Croydon and online from its website. LV= has been awarded the Defaqto five star rating for home insurance and car insurance. LV= insures over 1.6 million cars and 480,000 households in the UK. LV= is a registered trade mark of Liverpool Victoria Friendly Society Limited (LVFS) and a trading style of the Liverpool Victoria group of companies. The new LV= brand identity was launched in March 2007. LV= employs over 3,800 people, serves around 3.2 million customers and members, and manages around £7 billion on their behalf. We are also the UK’s largest friendly society (Association of Friendly Societies Key Statistics 2008, total net assets) and a leading mutual financial services provider. LVFS is authorised and regulated by the Financial Services Authority register number 110035. LVFS is a member of the ABI, AMI, AFS and ILAG. Registered address: County Gates, Bournemouth BH1 2NF. For further information please contact: Emma Holyer Press Office LV= 69 Park Lane Croydon CR9 1BG 0208 256 6714 Emma.holyer@ www.lv.com # # # About LV= (http://www.lv.com/ LV= offers car, home, travel and pet insurance direct to consumers by telephone from its UK call centres in Bournemouth and Croydon and online from its website. LV= has been awarded the Defaqto five star rating for home insurance and car insurance. LV= insures over 1.6 million cars and 480,000 households in the UK. LV= is a registered trade mark of Liverpool Victoria Friendly Society Limited (LVFS) and a trading style of the Liverpool Victoria group of companies. The new LV= brand identity was launched in March 2007. We are also the UK’s largest friendly society (Association of Friendly Societies Key Statistics 2008, total net assets) and a leading mutual financial services provider. LVFS is authorised and regulated by the Financial Services Authority register number 110035. LVFS is a member of the ABI, AMI, AFS and ILAG. Registered address: County Gates, Bournemouth BH1 2NF. End
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