HomeATM to Participate in FinovateStartup09

April 10, 2009 - PRLog -- Chicago: HomeATM is pleased to announce that it will be participating at the FinovateStartup09 Conference, April 28, in San Francisco, California.

HomeATM CEO Ken Mages and COO Mitch Cobrin will be discussing the company's patented and PCI 2.0 Certifed Online PIN Debit Solution.  

HomeATM engineered and now manufactures the World's First and Only PIN Entry Device designed specifically for eCommerce use.  The Payment Card Industry, which consists of representatives from Visa, MasterCard, American Express, Discover and JCB International, approved the device last month in a milestone event toward PIN Debit on the web becoming ubiquitous.   A majority of industry experts agree that a hardware approach towards PIN Debit for the web is the only way to secure and protect valuable cardholder data from fraudsters.

"We are pleased to be able to demonstrate why a hardware approach to protecting cardholder data in a web based transaction is far more secure than any other approach imaginable," said John B. Frank, HomeATM Executive Advisor.  "Swiping one's card is not only exponentially more secure than typing in one's 14-16 digit Personal Account Number, but one could argue that it's also 14-16 times more convenient."  

The HomeATM PIN device plugs into any USB port in milliseconds and is Plug and Play...there is no software or drivers that need to be installed.  

"When a consumer swipes their card using HomeATM's SafeTPIN, it results in a "Card Present" transaction, which is not only a more secure way to process bank cards, but provides the merchant with significantly lower Interchange fees," Frank explained.  "By   incorporating a PIN Pad into their device, merchants enjoy a dually authenticated transaction, which  provides them with "true" PIN Debit Interchange as well."  

"The value we can provide internet merchants is enhanced with our recent  PCI 2.0 Certification," continued Frank.  "We can effectively remove the Internet Retailer from the scope of PCI DSS providing "instant compliance," which could potentially save them hundreds of thousands in costs associated with the compliance process"  

HomeATM's PCI 2.0 Certified SafeTPIN was also designed to be used as an authentication device, replacing easily hacked Username/Password: protocols curiously employed by financial institutions for online banking.  Swiping one's bank card and entering their PIN outside the browser space provides military grade encryption as it uses Triple DES and DUKPT key management protocols.  

With the recent rash of breaches, it is important to provide consumers and merchants with the most secure payment and authentication mechanisms available.  In the brick and mortar world, that mechanism is PIN Debit.  HomeATM is poised to bring it to the other world...the world wide web.  

FinovateStartup is a spin-off of the New York City-based Finovate conference, the first demo-focused conference in financial technology. It is organized by Online Financial Innovations, a boutique banking technology research firm based in Seattle, Washington.

Select companies will have seven minutes on stage for a demonstration of their best products or services. Some areas to be covered are: Person-to-person (P2P) lending, new marketing tools, better online financial security, mobile banking and payments, Web 2.0 investing, personal finance, Online PIN Debit and next-generation online banking platforms.  FinovateStartup's debut last year had almost 300 executives, entrepreneurs and industry experts in attendance.

In other news, HomeATM will also be at the ETA Meeting & Expo April 21-23 at the Mandalay Bay Resort & Casino in Las Vegas.  Stop by and visit us at the FIS Booth #347 and get a FREE HomeATM PIN Device!  

For more info please visit Fidelity National Information Services website: http://www.fismoreinfo.com/merchant/index.asp

About HomeATM:

HomeATM owns a global patent for secure Internet PIN based transactions. Leveraging our E2EE PCI 2.0 PED certified solution, a merchant or remitter can move funds from their bank account or open loop/closed loop payment card in real-time. Utilizing HomeATM's patented solution with a bank issued card alleviates the burden for merchants to address fraud issues as HomeATM leverages the issuing bank's KYC/AML (Know Your Customer/Anti-Money Laundering) protocols. No other payment solution serves Person-to-Person, Business-to-Consumer, Business-to-Business, and Mobile Payments with the speed, security and cost-effectiveness of HomeATM. HomeATM is EMV ready and already enjoys strategic relationships with Cardinal Commerce and UATP.

For further information, visit: http://HomeATMBlog.com or contact John B. Frank, Executive Advisor, jfrank@HomeATM.net or 612.432.6980

About Fidelity National Information Services

Fidelity National Information Services (FIS) is the world's top-ranked technology provider to the banking industry. With more than 24,000 experts in 90 countries, FIS delivers the most comprehensive range of solutions for the broadest range of financial markets, all with a singular focus: helping you succeed. Every FIS solution has the strength you need for profitability today, and the power to help you manage whatever comes next.  

FIS has entered into an agreement to acquire Metavante, a leading provider of banking and payment technologies to financial services firms and businesses worldwide. Metavante is based in Milwaukee, Wisconsin, with more than 5,900 employees and 8,000 clients worldwide. The combined company will be headquartered in Jacksonville, Florida, and will provide one of the most comprehensive ranges of integrated products and services, across more markets and more geographies than any other provider in the industry.

# # #

HomeATM Provides an End-to-End Encrypted Internet PIN Debit Solution using a PCI 2.0 approved PIN Entry Device. (PED)

For more information visit: www.PINDebit.blogspot.com