Executive's Guide to Facebook Unveiled by Web 2.0 Strategy Consultancy

PR Log (Press Release) – Apr 06, 2009 – CSRA, a management consultancy that advises enterprises on Web 2.0, announced today that it would launch The Executive's Guide to Facebook on Memorial Day, May 25, 2009.  CSRA is the creator of the internationally-known Executive's Guide to LinkedIn, a service that leverages LinkedIn for enterprise process innovation. The Executive's Guide to Facebook will advise firms on using Facebook for business.

"The Executive's Guide to Facebook applies our LinkedIn methodology to Facebook, which is very exciting because we know how organizations learn and apply disruptive social networking to their business processes," said Christopher S. Rollyson, CSRA Managing Director.  "We've learned a lot since we launched the Executive's Guide to LinkedIn (http://executivesguide-linkedin.com) last year, and we'll leverage our experience in the Facebook offering."

The Executive's Guide to Facebook Offering

The Executive's Guide to Facebook will comprise the following core services:

Orientation to sharing via core features: The Wall, feeds, friends, links, photos, video

How to use "advanced" features like Groups, Pages, Ads and Applications

The Power of how Facebook does privacy, and how this combines with Friend Lists to enable members to keep personal content separate from business

Facebook's Key Processes and how to get proficient fast

Creating a Facebook plan to focus and measure the business impact of one's activity

How to use LinkedIn and Facebook together to create leverage

Facebook for business?

"When people hear about this, they assume that we're crazy.  Everybody knows that LinkedIn is for business, and Facebook's for 'personal' relationships," Rollyson commented.  "This is an outmoded way of thinking that overlooks the fact that all social networks are about building relationships.  Business is social.  Of course, the dominant social context of Facebook is playful and personal.  But can you develop relationships that can lead to business?  The answer is unequivocally yes."

CSRA believes that it will add unusual value by showing clients how to use LinkedIn and Facebook together.  In the Web 2.0 world, no platform exists in isolation, so knowing how to develop relevant relationships should be a platform-independent activity.  CSRA's experience in many platforms will enable clients to understand what kind of relationships can be optimally developed in each platform.

"We expect that clients will want to use the Executive's Guide to Facebook to innovate in business development and talent acquisition," Rollyson said. "Smart companies will train their salespeople to understand how to reach out to their personal networks to ask for help in business."  For example, salespeople and recruiters who know how to interact with integrity, while maintaining their personal lives separate in Facebook, will unquestionably have the edge.  Using both platforms will create synergy, but it requires awareness and savvy.

Sneak Preview—May 4, Chicago

The public will get the first look at the Executive's Guide to Facebook (http://www.executivesguide-linkedin.com/download/2009_Ma ...) at a special session in Chicago on May 4.  Rollyson will lead an introductory seminar that will include:

Facebook orientation for executives

Power points: Facebook Privacy & Friend List features

Overview of Facebook Groups, Pages, Apps

Facebook Key Processes and Action Templates

Strategies for Using Facebook and LinkedIn together

The Executive's Guide Offerings

The Executive's Guide offerings bridge the gap between executives, who have extensive influence on how commercial and government organizations adopt disruptive technology, and emerging technology.  CSRA advises global enterprises, government agencies and start-ups on adopting new technology.

The Executive's Guide to LinkedIn comprises management consulting services, public seminars, videos and printed materials, and its blog is currently rated #2 in authority by Technorati.  Although there is a burgeoning roster of "LinkedIn consultants" in the market, the Executive's Guide offerings draw from Rollyson's experience as a principal consultant and marketing executive at PricewaterhouseCoopers and KPMG.  The offerings are designed to help enterprises adopt disruptive technology aggressively by mitigating risk.