online shopping
The deal came about when Tycromedia was in need to show that their products have a competitive advantage in price, and wanted people to be aware of that. Currently Tycromedia's products are 35-45% below retail.
While larger e-commerce sites provide competitive product pricing information, no one enables smaller retailers to benefit from the same strategy on their own ecommerce sites, said Dan Clarke, chairman of WinBuyer. Online shoppers often make purchase decisions based on price comparisons. With WinBuyer's technology, it is now easy for any merchant, regardless of size, to deploy precise competitive pricing information on their site, positioning core products as the low cost leader, turning browsers into buyers, and generating click-through revenue.
Here's how it works:
WinBuyer's competitive pricing engine integrates seamlessly into an etailer's site, helping consumers make more informed choices and speeding the buying decision. Its Commerce Information Extraction (CIE) algorithm delivers competitive product and price information in real-time, increasing consumer confidence and speed to sale. This sophisticated data aggregator analyzes any single product page on a merchant's site and creates precise product matches, providing merchants with a list of competitors who sell the exact same product for higher prices.
http://www.tycromedia.com
Photo:
http://www.prlog.org/
