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KeyRelevance, a Dallas-based search engine marketing company, announced today that CEO Christine Churchill will be presenting a session called "Keyword Research - For Beginners to Experts" to members of the search marketing community in the Dallas area. The meeting will be held at the Renaissance Hotel in Richardson, Texas starting at 6:30 p.m.
"Keyword research is the fundamental step in search marketing. Proper keyword research can make or break an online campaign," states Christine Churchill.
Christine Churchill was a member of the founding Board of Directors of the Search Engine Marketing Professional Organization (SEMPO) and currently serves as the Chairman of the Dallas-Fort Worth Search Engine Marketing Association (DFWSEM). Christine is a regular speaker at Search Marketing Expo, Search Engine Strategies, Webmaster World Publishers Conference and other Internet conferences. In addition, she writes widely on search engine marketing for publications including Search Engine Land, Search Engine Watch, SitePoint, SearchEngineGuide, and NetMechanic, and taught search marketing classes through the International Association of Webmasters, the Direct Marketing Association, and Search Engine Strategies.
Sharing the podium with Christine will be fellow DFWSEM Board member Shelley Ellis. Shelley is the owner of Shelley Ellis Consulting and is at the forefront of exploring the vast potential of using Google's content network for tapping into online conversations to increase sales and boost profits for companies of any size. With over nine years of paid search experience across a variety of industries, Shelley is a recognized expert in advanced content targeting strategies.
The Dallas-Fort Worth Search Engine Marketing Organization (DFWSEM) is dedicated to education and promotion of the Dallas-Fort Worth search engine marketing industry, conversing various topics related to search engine optimization (SEO) and pay-per-click search (PPC), as well as other emerging media. The group meets monthly at the Renaissance Hotel in Richardson, Texas, and is open to anyone interested in search engine marketing, including in-house marketers, independent consultants, and agencies.
