Toni Maticevski and Zoya Nail Polish blend at MBFW Fall 2009

Feb. 17, 2009 - PRLog -- Zoya Nail Polish - official nail care sponsor of the Fall 2009 Toni Maticevski show at MBFW.

With all the buzz generated by Cheryl Crows Grammy gown it's no wonder the Toni Maticevski show was a "must be there" event for those in the fashion crowd. New York's Altman Building housed the Aussies' sixth trip to fashion week where the couture designer's take on fall 2009 was all about fashion fantasy blends... Inspired by the Baroque masters, the mixed fabric textures and unexpected detail combinations (including sequins, metallics, sheers and custom beadwork) along with a unique layered nail polish look gave the show an ethereal feeling. The show's creative director, Dhav Naidu and "manicurist Skyy Hadley layered Zoya's Collette over Yasmeen to create the sexy, murky nail color effect".

Zoya crowd watchers spotted Solange Knowles, Carson Kressley, Kithe Brewster (stylist) and Sex and the City's image maker Patricia Fields (maybe the next SATC movie will include Maticevski and Zoya).

See the Toni Maticevski show looks at www.wwd.com.

Find all of Zoya's over 300 red-carpet and runway ready shades and the exclusive Zoya Color-Lock system (for guaranteed long-lasting color) at fine salons and spas across the country, or online at http://www.zoya.com. Call 1.800.659.6909 to order by phone or to reach customer service.


Suggested Zoya polish retail: $6.00 ea.

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Zoya nail polish was also spotted at the Rachel Roy and Ohne Titel MBFW fall 2009 shows earlier in the week.
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Want even longer lasting color? Zoya Professional Nail Lacquers will outlast all the rest with Zoya's exclusive and newly expanded Color-Lock system. The system includes the following:

Zoya Remove+ (plus): Incredible nail polish remover, nail cleaner and color prep product. Unique, best-selling, "Big Flipper" bottle makes one handed use a breeze. 8 fl. oz. pump bottle. Sug. retail $9.99 (professional size refill also available).

Zoya Anchor - Basecoat: Forms a bond between nail bed and the nail polish, provides a surface for lacquer to cling to, prevents bubbling and peeling, complex protein chains strengthen nails, extends polish wear for days. Toluene, formaldehyde, dibutyl phthalate (DBP) and camphor FREE formula. 0.5 fl. oz. bottle
Sug. Retail $8.00 (professional size refill also available).

NEW - Zoya Get Even - Ridge Filling Basecoat. Transforms the natural nail surface! Think of it as grip and hold mortar that creates a perfectly smooth surface on ridgy, uneven natural nails. Zoya Get Even smoothes out the natural nail surface with a dense fiber-like compound and polyurethane which combine to create the perfect (durable & flexible) surface for nail polish application. The bonding fibers in Zoya Get Even help to prevent nail plate flaking and insure maximum polish wear on natural nails. Zoya Get Even's milky texture creates the perfect foundation for easy french manicures and nude polish shades, which saves both time and money. Toluene, formaldehyde, dibutyl phthalate (DBP) and camphor FREE formula. 0.5 fl. oz. bottle
Sug. Retail $8.00 (professional size refill also available).

Zoya Armor - Topcoat/UV Block: Ultra flexible formula bends with nails, minimizes chipping and provides UV protection to nail polish. 0.5 oz bottle. This incredible product was named as one of the 30 best beauty products of all time by the London Telegraph (UK) earlier this year. Toluene, formaldehyde, dibutyl phthalate (DBP) and camphor FREE formula. 0.5 fl. oz. bottle with dropper
Sug. Retail $8.00 (professional size refill also available).

Zoya Hurry Up - Speed Dry Drops: Speeds drying time, prevents bubbles, enhances color vibrancy with camellia oil, provides UV protection/prevents yellowing, conditions cuticles, extends nail polish wear. Toluene, formaldehyde, dibutyl phthalate (DBP) and camphor FREE formula. 0.5 fl. oz. bottle with dropper
Sug. Retail $16.00 (professional size refill also available).

NEW - Zoya Renew - Polish Rejuvenator Drops: Brings nail polish back to life! Zoya Renew is a unique thinner specifically designed to resolve thickening of complex toluene, formaldehyde and DBP free formulations of nail polishes, top coats and base coats. As polishes are opened and closed, vital solvents evaporate causing thickening and reduction of product efficacy. Now there’s no need to throw away thickened polishes, top coats or base coats. Let Zoya Renew make them just like NEW again. Zoya Renew is better than traditional thinners, because traditional thinners were designed for outdated polish formulas that were loaded with toluene, formaldehyde and DBP. If you use a traditional thinner to thin out your polish, you may actually be destroying your polish. Using Zoya Renew saves your polish and saves you money by making your polishes base coats and top coats last up to 50% longer. Toluene, formaldehyde, dibutyl phthalate (DBP) and camphor FREE formula. 0.5 fl. oz. bottle with dropper
Sug. Retail $8.00 (professional size refill also available).

Find Zoya's color collection of over 300 ultra high-fashion nail polish shades and the exclusive Zoya Color-Lock system (for guaranteed long-lasting color) at fine salons and spas across the country, or online at http://www.zoya.com. Call 1.800.659.6909 to order by phone or to reach customer service.

Press samples and images available upon request.

Art of Beauty
makers of Zoya, Qtica and Smart Spa

Erin Giddings
Art of Beauty
ering@artofbeauty.com