Fox Launches Personalized Trailer Widget with I Love You, Beth Cooper Trailer Release

Feb. 13, 2009 - PRLog -- LOS ANGELES, CA – Looking for a new way to share your love or even let someone down gently? With the Valentine’s Day trailer release for the new motion picture I Love You, Beth Cooper, 20th Century Fox has launched a widget on the movie’s official website – iloveyoubethcoopermovie.com – that helps you do just that through active social networks like Facebook and MySpace.

Starring Hayden Panettiere of Heroes fame and Paul Rust, the much anticipated I Love You, Beth Cooper hits theaters this summer on July 10, 2009. The nerd-goes-for-and-gets-girl comedy opens with valedictorian Denis Cooverman (Rust) declaring his love for high school hottie Beth Cooper (Panettiere) during his graduation speech. Providing the same “make your feelings public” platform for the movie’s growing fan base, 20th Century Fox also plans to release other social and interactive features during future phases of the movie website’s development.

The first set of these social media initiatives – the mini site and personalized trailer widget – invites site visitors to view the I Love You, Beth Cooper trailer and either share the trailer with friends on their Facebook walls or MySpace profile pages or create a custom trailer complete with personalized pop-up commentary. With choices for Love, Like, Friendship and Rejection and the ability to type in specific content to tailor the trailer even more, users can publicly confide their juiciest secrets and share their very own I Love You, Beth Cooper-inspired message online.

Discover what’s behind the I Love You, Beth Cooper buzz by visiting the official movie website and experiencing these innovative social media applications today at http://iloveyoubethcoopermovie.com. And let us know if Denis’s strategy of making your feelings public works for you!

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About Twentieth Century Fox
Twentieth Century Fox Film Corporation is a unit of Fox Filmed Entertainment (FFE) – both subsidiaries of News Corporation. As one of the world’s largest producers and distributors of motion pictures, Fox Filmed Entertainment produces, acquires and distributes motion pictures throughout the world. These motion pictures are produced or acquired by the following units of FFE: Twentieth Century Fox, Fox 2000 Pictures, Fox Searchlight Pictures, Fox Atomic and Twentieth Century Fox Animation.