MODA Entertainment Signs New Client – Ida Lupino - Legendary Director, Actress

Feb. 7, 2009 - PRLog -- Ida Lupino was a Classic Hollywood film actress, director, and
a pioneer among women filmmakers. In her forty-eight year career, she appeared in fifty-nine films, and
directed nine others. She also appeared in episodic television fifty-eight times and directed fifty other
episodes.

Now, in a major alliance announced today with estate representative Mary Ann Anderson, Licensebox, A
Moda Entertainment Company has signed Ida Lupino to a long-term agreement for the
merchandising and licensing rights to her name and likeness in all categories. Licensebox is very excited
to add Ms. Lupino to the roster.

During her career as an actress, Lupino became known for her hard-boiled roles, and appeared in such
films as "They Drive by Night" (1940) and "High Sierra" (1941), both opposite Humphrey Bogart. She
acted regularly and was in high demand throughout the 1940s.
During the 1940s Lupino began studying the processes behind the camera. Her first directing job came
unexpectedly when she first stepped behind the camera in 1949 for the film "Not Wanted." Lupino went
on to direct her own projects, becoming Hollywood's only female film director of the time. Lupino often
joked that if she had been the "poor man's Bette Davis" as an actress, then she had become the "poor
man's Don Siegel" as a director.

Lupino continues to be the subject of renewed appreciation--not only for her incandescent acting but for
her bold and prolific directing in film and television. The announcement of this alliance will perpetuate
the impact of Ms. Lupino's varied and significant career.

ABOUT LICENSEBOX:
LICENSBOX a subsidiary of MODA Entertainment, Inc. is a broad-based merchandising and licensing
company, which has a particularly strong presence in the Classic Hollywood and Golden Age of
Hollywood sectors of the entertainment market. Key clients in this category include Duke Ellington,
Greta Garbo, Edward G. Robinson, Marlene Dietrich, Douglas Fairbanks, George Raft, Loretta Young,
amongst others.

ABOUT MODA ENTERTAINMENT:
MODA Entertainment, Inc., headquartered in New York City, is a full service multi-media entertainment
company involved in development, production, packaging, marketing, distributing, licensing in all on and
offline media. MODA Entertainment’s fully owned subsidiaries include MODA Productions, MODA
Publishing, LICENSEBOX, PUBLICITYBOX and ICONS.

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Since its inception in 1997, MODA Entertainment has maintained the unique and singular vision to keep the legacy of Classic Hollywood alive and flourishing. MODA subsidiaries consist of Production, Publishing, Licensing and Public Relations.