Israeli Diamond Portal : Natural Fancy Color Diamonds in All of the Colors of the Rainbow by L

Jan. 25, 2009 - PRLog -- Many will concede that natural Fancy Color diamonds are the most breathtaking among all of the diamonds. Fancy Colors include yellow, blue, red, pink, chameleon, violet, grey and additional hues.



Leibish & Co sells natural Fancy Color diamonds, melees and diamond jewelry to diamantaires, jewelry stores, and large jewelers worldwide. The company’s wide range of jewelry includes earrings, pendants, bracelets and more. A highly important channel which serves to market the company’s products is its impressive website.



Itzik Polnauer, the company’s marketing director, is a second-generation diamantaire. His father, Leibish, who is the company's president and has been in the industry for decades, foresaw the future and set up the website 12 years ago. The website serves diamond traders as well as the private sector. Thanks to its professionalism and wide selection, the company provides merchandise made to order. Thus, you will find many collectors among the company’s regular customers.



Collectors collect the beautiful stones out of love, says Leibish, but they are also well aware of the merchandise’s value. “In a few years it will be impossible to get pink and violet diamonds, and then their value will soar.”



Itzik Polnauer notes: “Our website is a vital tool for selling Fancy Color diamonds and jewelry. We have 20,000 visitors every month, many of whom are repeat visitors who come back to the website and buy stones again and again. The website is user friendly and offers very attractive prices.”



Itzik emphasizes the website’s full transparency. There is a full description of each stone including, color, weight and other details. All diamonds are accompanied by photographs.Most of the diamonds are accompanied by certificates and others are accompanied by an assessment and grading by a certified GIA Graduate Gemologist.  



In order to increase traffic on the website, the company opened a membership club. Club members are offered substantial discounts and they are regularly sent updates and newsletters. The website, which focuses on dealers as well as the general public, enables the return of merchandise within 30 days, no questions asked.




Due to the company’s awareness of the Chinese market’s great potential, it launched a Chinese website last September and its future plans include penetration of additional markets.



The website offers a wide range of Fancy Color diamonds in a variety of sizes up to 25 carats, both loose and set. The company also offers personal settings custom made to customer specifications. Very few companies can compete with Leibish & Co’s prices.



Despite the slowdown, the US remains the company’s leading market followed by England. Leibish Polnauer believes that the American market will revive in mid-2009. “The new administration in the US will provide funds and ensure the creation of new jobs. The American economy will recuperate soon.”



“The Internet is an important key for successful businesses these days because it crosses boundaries,” Itzik points out. “Buyers from all over the world reach us through our website. Just recently, an American soldier stationed in Iraq ordered a diamond, and we’ve had orders from all over the world. We deliver worldwide.”



To visit the website: www.fancydiamonds.net



To contact the company: info@fancydiamonds.net  


By: Rachel Lieberman

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The Israeli Diamond Industry organizations
Behind the Israeli Diamond Industry are a group of vital and dynamic institutions. Each one is responsible for a different aspect of the industry’s activities.