New Book Explores the Luxury Industry's Online Strategies

May 3, 2010 - PRLog -- Luxury brands are often considered synonymous with quality, exclusivity, innovation and premium pricing, as well as offering consumers, above the satisfaction of simply owning expensive items, the added psychological satisfaction of belonging to an exclusive group of people who can afford to splurge on such pricey items.

The luxury sector makes no secret of its target market: the rich and affluent - members of a self-selected elite who enjoy the kind of financial freedom that allows them to spend their money on clothes, jewels and accessories which clearly aim to demonstrate their wealth.

Business strategist Uche Okonkwo's new book "Luxury Online: Styles, Systems, Strategies" offers new insight and analysis of the various online strategies used by the luxury industry. The book reviews the luxury industry's evolution alongside that of the Internet and e-commerce, and offers a comprehensive assessment of the tactics required for successfully managing luxury brands online.

Okonkwo's book also delves into the reasons that have kept the companies comprising the luxury sector from wholeheartedly embracing the Internet and the potential benefits of e-commerce, and provides concrete suggestions for brands seeking to branch into luxury e-business.  

Already crowned a "must-read for anyone who is serious about competing in the luxury fashion arena", critics have praised "Luxury Online" as a book that provides invaluable insights into the massive potential of the Internet and other innovative technologies, as means of enhancing the luxury experience.

Faberge CEO Mark Dunhill described “Luxury Online” as an "insightful and thought-provoking book (…) an indispensable guide to those looking to understand the modern luxury industry." Milton Pedrezza, CEO of New York's Luxury Institute, has branded it "a true classic that will be a benchmark for years to come", and Global Luxury Forum Director Lieran Stubbings added that, "This book is not just an excellent resource for the established luxury world, but an essential read for luxury players of the emerging markets who wish to compete on an international level."  

Author Uche Okonkwo is considered a pioneering business strategy consultant in the luxury fashion industry. Okonkwo, who lives in Paris, France, is the Executive Director and co-Founder of Luxe E.t.c., the world's only business management consultancy firm dedicated to the Luxury Goods industry and the various retail sectors affiliated with it.

Okonkwo's first book, "Luxury Fashion Branding: Trends, Tactics, Techniques", was published in 2007 to rave reviews. Offering readers an in-depth analysis of the luxury fashion sector from a strategic point of view, "Luxury Fashion Branding" was also lauded as a groundbreaking, indispensable guide to anyone wishing understand the workings of the modern luxury industry.

# # #

The Israeli Diamond Industry organizations
Behind the Israeli Diamond Industry are a group of vital and dynamic institutions. Each one is responsible for a different aspect of the industry’s activities.