Respected author and educator Miguel Todaro has created a complete and instructive introduction to Internet marketing. This book is the result of
several years of research and deep professional experience implementing online
solutions for major corporations.
Written in an educational way, the book is full of fundamental concepts explained along with detailed diagrams. Many short examples illustrate just one or two concepts at a time, encouraging readers to master new topics by immediately putting them to use.
“It’s not only about to know how to list your site among the three first places on Google or MSN, but to understand all the complex e-commerce actions must be taken in order to make money online. This requires a clear knowledge and understanding of the hundreds of marketing actions that must be placed in a real e-Marketing strategy” says Miguel Todaro in an article published last week on his website (www.migueltodaro.com)
The book includes a variety of teaching techniques to enhance learning, such as notes, more than 120 illustrations and diagrams, conceptual guidance, checklists of learned topics, diagrams, advanced tips, and real-world examples to organize and prioritize related concepts. He also states that “…this book is appropriate for marketing professionals as well as Web developers and programmers who have the desire to better understand the principles of this fresh and extraordinary activity that represents the foundation of modern e-commerce.”
Internet Marketing Methods Revealed might be found in Amazon.com or any bookstore online on the net. The customer’s reviews have been very positive and anticipate a very successful book on this important topic.
ISBN-10: 1601382650 – 288 pages – Paperback color - 8.8 x 5.9 x 1.1 inches
About the author...
Miguel Angel Todaro is originally from Buenos Aires, Argentina. He has been advisor of important corporations in marketing, multimedia and e-commerce projects. He is an expert in software development, with strong background in graphic design, multimedia programming and marketing. In 1997 he developed one of the first automotive e-commerce projects on the net, for the Italian company Fiat Auto International Corporation. As a consultant he helped major organizations such as UNICEF, AIGA, Oracle and IBM. He also developed experimental multimedia e-learning ventures for different companies in North America, including BP and Methanex Corp.
