The details now coming to light about “Project Houdini”, as mentioned in Newsweek (http://www.newsweek.com/
“Reading the coverage of Project Houdini I am struck by the obvious priority given by the Democrat team to the quality of the information they were using to drive strategic decisions to get out the vote. From their ‘executive office’ in Chicago down to the front-line ‘flushers’
The monitoring and control of the quality of the information was clearly top notch, with front-line staff getting support to work around bottlenecks and discrepancies in input data being spotted quickly, with immediate feedback to the knowledge workers involved. That information allowed the GOTV (Get Out The Vote) teams to more effectively focus their efforts to ensure maximum turn out on the day, so timeliness and accuracy of the information were obviously key factors in its quality to the Obama Campaign.
“While the run up to this election highlighted the impacts of poor quality data on critical processes such as Voter Registration, the success of President-Elect Obama clearly shows how organizations who value the quality of their Information Asset can make better decisions and more effective use of their other assets to achieve strategic and competitive advantage”, added Christian Walenta, President IAIDQ.
