Direct Mail Marketing Campaigns Need Not Be Expensive

Oct. 6, 2008 - PRLog -- With the price of doing business escalating in nearly all sectors of the economy due to the on-going financial crisis that is felt all over the world, many companies feel the need to cut down on costs in various areas of operations, including advertising.  Fortunately, direct mail marketing remains a cheap option in bringing out the word to target customers that certain products or services exist.

Cactus Mailing Company, a direct mail service company based in Scottsdale, Arizona, has announced recently that it will maintain the current price tags on its product listings, including the direct mail marketing postcards that form the core of its business.  There will be no price increases scheduled for its product line despite the growing trend towards price hikes in the world market.

Cactus Mailing Company is well known for the aggressive strategies it has used in most of the direct mail marketing campaigns it has run for its clients.  Mike Ryan, president of Cactus Mailing Company, believes that direct mail postcards are some of the best products to use in direct mail marketing campaigns.

In the official website of Cactus Mailing Company, Mr. Ryan stated three reasons why postcard marketing is a very effective technique in direct mail advertising.  The first reason he gave is that postcards are very catchy and attractive.  They immediately stand out in a stack of mail placed inside a mailbox.

The second reason that Mr. Ryan cited is that in postcard advertising, the marketers are forced to make their sales copy informative yet brief.  Postcards have limited space, with one side for the graphics and one side for the text.  The graphics to be used in postcards should literally conform to the saying that “a picture paints a thousand words.”  Also, the text should contain only the salient points that the advertiser wishes to emphasize on his business and a call to action directed to the target audience.

Finally, direct mail marketing with postcards works because they are cheap and can fit the budget of any business, no matter how tight this budget is.  In Cactus Mailing Company, a project order of a thousand postcards can cost only a little over a hundred dollars.

The postcards created by Cactus Mailing Company are all made from 14pt C25 paper stock with a full-color, high-gloss, UV coat finish.  They also come in different sizes: 4 x 6 inches, 5.5 x 8.5 inches, and 6 x 11 inches.

Aside from postcards, Cactus Mailing Company also specializes in direct mail letters, as well as brochures and flyers.  The company can handle an entire direct mail marketing campaign on its own, from designing to delivery to the post office.  Mailing lists like occupant lists and residential list are also available to interested clients.

Cactus Mailing Company also offers free sample packets of its postcards as well as free consultation services on direct mail marketing.  Interested clients may contact them for the packets or the consultation by calling 1-866-443-1442 from 8:00 AM to 4:30 PM Arizona time, or by visiting their website, www.cactusmailing.com.

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Cactus Mailing Company also offers free sample packets of its postcards as well as free consultation services on direct mail marketing.