IIC - INTERSPORT International To Work With CADA Design Group To Overhaul Their In Store Design

Aug. 8, 2008 - PRLog -- INTERSPORT, the world’s leading sports retail brand with over 5,000 stores in 35 countries, are working with London based design consultancy CADA Design Group to design a new creative interior concept for their licensees  and affiliated retailers.

IIC - INTERSPORT International Corporation in close co-operation with its key markets is working together with CADA to develop all in-store design elements including a fresh new look to the overall interiors, clearer signage and navigation in store and improved merchandising equipment to ensure their customers have the best shopping experience possible. For this purpose, an international Task Force of 5 key licensees has been set up, including representatives from Sweden, Finland, Greece, Italy, Germany and France.

The new design and store layout will be trialed in one of the current INTERSPORT locations in Sweden.  Work on the new store design re-fit will commence in early 2009 and will eventually be rolled out across the globe further emphasizing a new central brand identity.

“Executing our group strategic plan is a really exciting time for INTERSPORT, comments Werner Zill, Division Manager of IIC – INTERSPORT International.  We wanted to work with an experienced design consultancy such as CADA that we know well and can trust to help take our brand to the next level, whilst still maintaining a strong brand identity across the world.”

“At CADA, our clients come to us for creative solutions based on sound experience, comments David Anderson, founder director of CADA Design Group and we are really excited to be working on this all encompassing retail positioning project with the world’s leading sports brand. INTERSPORT serve 175,000 customers everyday, we want to give each and everyone of them the best store experience possible”

Founding directors of CADA Design Group David Callcott and David Anderson have cultivated an enviable reputation in both national and international markets for developing creative concepts that meet market expectations.  CADA’s ability to create fresh thinking design solutions has made them one of the leading British experts in retail design and build.


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Notes to editors

About CADA Design Group Ltd
•   CADADESIGNGROUP is an international brand and retail design consultancy, specialising in British design excellence with an international outlook.
•   The London based studios provide strategic consulting, fresh thinking and creative design expertise to a national and international portfolio of clients including Charbonnel & Walker, Itsu, Pret a Manger and retail outlet INTERSPORT.
•   CADA Design Group has over 60 years experience between the team and clients in 28 countries.

About INTERSPORT
   IIC-INTERSPORT International Corporation is the purchasing and management company of the INTERSPORT-Group. With its retail turnover of EUR 8.54 billion and more than 5'000 associated retailers in 35 countries, INTERSPORT has the worldwide leading position in the sporting goods retail market.
   INTERSPORT prides itself on its labels and the products they can offer across the world. By teaming up with brands like adidas, ASICS, ATOMIC, or NIKE in extensive campaigns with the newest products and greatest athletes INTERSPORT communicate to millions of people.

For further information or images please contact Marlena Snowden/Gavin Gooddy at CADA Design Group:  marlena.snowden@cada.co.uk / gavin.gooddy@cada.co.uk or on +44 (0)20 7234 9700

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•CADADESIGNGROUP is an international brand and retail design consultancy offering strategic consulting, fresh thinking and creative design expertise to a national and international portfolio of clients