Enrollment Resources is a leader in offering performance improvement
services for the Education field within North America. The company has
announced today a new multi disciplinary service for schools, managing
their Internet marketing activities on an outsource basis.
Enrollment Resources clients have been sharing frustrations for the past
several years about adverse dealings with vendors, internet portals,
webmasters, solutions of the month, arbitrary changing of technology
rules such as search engines (example: the infamous Google Slap),
etc...Enrollment Resources have set about to create a comprehensive
solution generating leads for the clients. ER will manage and make sense
of the sub trade relationships as well, saving staff time so they can
reinvest into more strategic tasks.
Enrollment Resources Inc. co-founder Shane Sparks puts a fine point on
the problem, "The whole arena of generating Internet leads and online
branding is such that one skill set is not enough to do a proper job.
One needs pr skills, direct response copy writing, testing, html
protocol and some graphic design skill sets. Given the internet dynamics
are so wild right now, with cutting edge tactics being made redundant
from out of nowhere, overnight, a strong R and D component identifying
what is viable and what is fatal is also crucial to long term success.
Of course, there’s a big convergence movement toward traditional and online media
applications as well. For many, the internet marketing game has become
complex and somewhat stressful."
To that end, Enrollment Resources have organized an exclusive internet
marketing management division with seven distinct internet marketing
skill sets available in house to clients on a moments notice. The ER
Internet Marketing team follows North American best practices, delivering
leads consistently on time and under budget. Unlike the services offered
by many portals or ad agencies, ER clients own the entire basket of Internet
marketing assets developed by the Internet Marketing team. Clients can
benefit from their own Internet marketing engine for years to come. Clients can also own their online brand otherwise known as online real estate.
The ER relationship is like having a full Internet marketing management
team just down the hall, at your beck and call.
Key Parts of the Internet Marketing Experience (as of Summer 2008)
* Pay-Per-Click (PPL) Advertising on major search engines – In
essence this allows your school to become your own lead portal and
bypass third party lead aggregators.
* Search Engine Optimization (SEO) – To increase the ‘organic’
positioning of your website in major search engines
* Website optimization – ER will help reorganize your website to
increase leads from the existing traffic you are getting.
* Online PR and Promotion – ER will help promote your school
through the Internet. This may include online news release and
article distribution, promotion via social media sites such as
facebook, myspace, youtube, etc, and/or other promotional
vehicles. We want you to be seen as the goto expert in your area
of expertise.
* Remarketing-
and invitations are distributed to stale leads in an automated
fashion. This communication process augments the good work of the
admissions reps.
* Optimization of first point of contact from internet lead to
admissions rep- This coaching process includes giving consistent feedback and guidance on how to minimize response times on internet leads to live conversation
* Internet marketing R and D- Eliminating old marketing approaches
rendered redundant by new innovation, testing and improving new
ideas in marketing technology and copy writing as identified
through research and testing.
* Direct response Copy writing and testing-Direct response copy
writing is what gives advertising it's edge and lead generating
results. Testing protocols allows one the opportunity to use trial
and error to improve the performance of marketing budgets.
* Regular Benchmarking-
marketing management practices to best practices of those in the
industry, regular review
* Stress Testing- Because internet marketing tactics, solutions
applets etc are so uneven and poorly presented, ER will work with
the client to stress test potential purchases to mitigate risk if
an initiative does not meet expectations (or worse)
Enrollment Resources charges a monthly fee for the above services, with
the client bearing hard costs. All initiatives developed in the Internet
marketing campaign are the property of the client. At the end of each
month all results are tabulated and quantified then the ER fee is given
a financial grade for effectiveness. Schools must answer a survey and
interview process to qualify to enter this program. For more information
contact Gregg Meiklejohn, Enrollment Resources Inc. Ph: 250-391-9494
e-mail: gregg@enrollmentreosurces.com
