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Follow on Google News | Comprehensive Internet Marketing Management Service for education field, launched todayEnrollment Resources have organized an exclusive internet marketing management division with seven distinct internet marketing skill sets available in house to clients on a moments notice. The ER Internet Marketing team follows North American best pr
By: Gregg Meiklejohn services for the Education field within North America. The company has announced today a new multi disciplinary service for schools, managing their Internet marketing activities on an outsource basis. Enrollment Resources clients have been sharing frustrations for the past several years about adverse dealings with vendors, internet portals, webmasters, solutions of the month, arbitrary changing of technology rules such as search engines (example: the infamous Google Slap), etc...Enrollment Resources have set about to create a comprehensive solution generating leads for the clients. ER will manage and make sense of the sub trade relationships as well, saving staff time so they can reinvest into more strategic tasks. Enrollment Resources Inc. co-founder Shane Sparks puts a fine point on the problem, "The whole arena of generating Internet leads and online branding is such that one skill set is not enough to do a proper job. One needs pr skills, direct response copy writing, testing, html protocol and some graphic design skill sets. Given the internet dynamics are so wild right now, with cutting edge tactics being made redundant from out of nowhere, overnight, a strong R and D component identifying what is viable and what is fatal is also crucial to long term success. Of course, there’s a big convergence movement toward traditional and online media applications as well. For many, the internet marketing game has become complex and somewhat stressful." To that end, Enrollment Resources have organized an exclusive internet marketing management division with seven distinct internet marketing skill sets available in house to clients on a moments notice. The ER Internet Marketing team follows North American best practices, delivering leads consistently on time and under budget. Unlike the services offered by many portals or ad agencies, ER clients own the entire basket of Internet marketing assets developed by the Internet Marketing team. Clients can benefit from their own Internet marketing engine for years to come. Clients can also own their online brand otherwise known as online real estate. The ER relationship is like having a full Internet marketing management team just down the hall, at your beck and call. Key Parts of the Internet Marketing Experience (as of Summer 2008) * Pay-Per-Click (PPL) Advertising on major search engines – In essence this allows your school to become your own lead portal and bypass third party lead aggregators. * Search Engine Optimization (SEO) – To increase the ‘organic’ positioning of your website in major search engines * Website optimization – ER will help reorganize your website to increase leads from the existing traffic you are getting. * Online PR and Promotion – ER will help promote your school through the Internet. This may include online news release and article distribution, promotion via social media sites such as facebook, myspace, youtube, etc, and/or other promotional vehicles. We want you to be seen as the goto expert in your area of expertise. * Remarketing- and invitations are distributed to stale leads in an automated fashion. This communication process augments the good work of the admissions reps. * Optimization of first point of contact from internet lead to admissions rep- This coaching process includes giving consistent feedback and guidance on how to minimize response times on internet leads to live conversation * Internet marketing R and D- Eliminating old marketing approaches rendered redundant by new innovation, testing and improving new ideas in marketing technology and copy writing as identified through research and testing. * Direct response Copy writing and testing-Direct response copy writing is what gives advertising it's edge and lead generating results. Testing protocols allows one the opportunity to use trial and error to improve the performance of marketing budgets. * Regular Benchmarking- marketing management practices to best practices of those in the industry, regular review * Stress Testing- Because internet marketing tactics, solutions applets etc are so uneven and poorly presented, ER will work with the client to stress test potential purchases to mitigate risk if an initiative does not meet expectations (or worse) Enrollment Resources charges a monthly fee for the above services, with the client bearing hard costs. All initiatives developed in the Internet marketing campaign are the property of the client. At the end of each month all results are tabulated and quantified then the ER fee is given a financial grade for effectiveness. Schools must answer a survey and interview process to qualify to enter this program. For more information contact Gregg Meiklejohn, Enrollment Resources Inc. Ph: 250-391-9494 e-mail: gregg@enrollmentreosurces.com # # # Enrollment Resources is a North American leader in helping Career Colleges and Trade Schools build enrollment by giving them logical, easy-to-follow tools and systems to simplify the marketing process and increase their odds of success. http://www.enrollmentresources.com End
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