Beauty Schools Wrestle Back Marketing From Portals Through Innovative Marketing Cooperative

PR Log (Press Release) – Jun 10, 2009 – It can be challenging at best of times to identify the most practical use of a marketing budget,” says Enrollment Resources co-founder Gregg Meiklejohn. “Internet portals have evolved as a prime media source yet compared to traditional media, conversion rates suffer.

Often Schools can’t identify where leads come from or how many competitors have been
sold their leads. In our opinion it’s a mess Meiklejohn goes on to say: “ when you factor in the expensive nature of TV and radio, and the challenge of staying on top of emerging internet marketing opportunities such as blogs, Twitter, Facebook, Myspace, Google, Yahoo, it’s no surprise most school owners and managers just don’t have the time or expertise to figure it out, let alone implement these tactics.“

The 5 Star Beauty Schools marketing co-operative gives selective beauty schools the best of both worlds – world-class education marketing covering all the best practices run by industry-leading professionals, and exclusive, geographically protected leads on a pay per lead pricing system. The program is designed to give prospective students a seamless
user experience that showcases the school matched exclusively within their geographic region.

Other highlights of the co-op include:**

   * high quality exclusive, geographically protected leads on a pay
     per lead pricing system
   * Prospective students connect with the school via the internet or
     through direct phone connection..
   * Prospective students are led through a seamless user experience
     that will* *showcase the member school only. Leads are
     geo-targeted within an exclusive protected territory.
   * Members get the benefit of an extensive and sophisticated National
     marketing campaign using a variety of tactics they couldn’t hope
     to afford on your own.
   * Access to our marketing research and development stream*.*
   * Prospective students receive valuable industry information and
     tips to help galvanize interest thus improve member schools odds
     of converting.

“The marketing co-operative concept is going to revolutionize the industry. It gives schools the benefits of having a national marketing campaign, but brings it down to a regional level,” says Meiklejohn. “This will change the game.”