HONG KONG - UltraFuture and Centro Digital Pictures hosted more than thirty marketing, luxury brand and multi-media experts last Thursday at the Cyberport in Central Hong Kong. The event was held to announce and demonstrate a new 3D Luxury Advertisement production set to premiere at UltraFuture Expo this December 10-13th and then continue as a road show across Asia and Europe. The attendees, including representatives of agencies and companies from Japan, the UK, Germany, China, the US and Hong Kong, were also treated to a 'sneak preview' demonstration by Nurien, a South Korean virtual social networking platform that will launch in September and be a highlight of the UltraFuture Expo programme this year.
The UltraFuture Expo 'sneak-preview' by Nurien demonstrated the companies state-of-the-
With a focus on self-expression, Nurien highlights lifestyle and fashion. Avatar bodies are modeled on complex musculo-skeletal bone structures. New shading and fabric modeling technologies allow users to choose from over 3,500 materials and textures in creating their own original lines of clothing and accessories. Objects in the 3D environment, as detailed as human hair, move independently based on physics algorithms, giving users a deeper subconscious connection to their creations. Users create avatars, clothing, and accessories and then present them in their own 3D rooms, complete with stylish furniture and flat screen TVs that can display and share their favorite music videos and their own personal blogs.
"Both of these wonderful technologies are examples of how virtual and 'dislocated' realities are merging and taking a more integral role in everyday experiences."
