Nurien: The Leading-Edge of Social Networking

PRLog (Press Release) - Dec 11, 2008 -
HONG KONG – UltraFutureWorld.com - Trendy, visually stunning and branded as the next-generation of social networking, Nurien is a new ’super-real’ virtual world. The look, feel and user experience in Nurien are far superior to SecondLife, the pioneering virtual world that received global attention and interest just a year or two ago. Nurien is more beautiful, more life-like and has more engaging activities. In short, Nurien creates a deep sense of affinity and connection with its community of users.

Nurien launched in South Korea this September; in Hong Kong and China at the end of the year, and in the US early 2009. Taehoon Kim will demonstrate the Nurien state-of-the-art virtual social networking platform at this years UltraFuture Conference, held in Hong Kong December 13th at Science and Technology Park.

A New Space for Social Interaction
“The Nurien virtual world is a legitimate new space for a wide range of social interactions,” said David Harris, President of forward-looking event and media company UltraFuture. ”Users can create one-of-a-kind, life-like avatars and interact with each other in dance competitions, quiz show games, fashion shows or just by chatting. Commerce, education and possibilities for other types of interaction are only limited by the imagination of the users and platform developers.”

Home Away From Home?
Each Nurien user gets their own ‘home’ space, where they can host a blog, music and video sharing right on their walls. You can even design, buy or sell furniture or fashionable clothes. This is indeed the future of 3D social
networking and virtual lifestyles. The adoption rate amongst global youth and young adults is expected to be very high.”

Nurien provides social networking and online multi-player gaming along with numerous tools for avatar and physical space customization, all in a highly detailed 3D environment. “Our goal is to give users a powerful new vehicle for selfexpression that breaks down real world limitations,” said Taehoon Kim, co-founder of Nurien Software.

The Future of Self-Expression
With a focus on self-expression, Nurien highlights lifestyle and fashion. Avatar bodies are modeled on complex musculo-skeletal bone structures. New shading and fabric modeling technologies allow users to choose from over 3,500 materials and textures in creating their own original lines of clothing and accessories. Objects in the 3D environment, as detailed as human hair, move independently based on physics algorithms, giving users a deeper subconscious connection to their creations. Users create avatars, clothing, and accessories and then present them in their own 3D rooms, complete with stylish furniture and flat screen TVs that can display and share their favorite music
videos and their own personal blogs.

UltraFuture Conference will be held at the Hong Kong Science Park this December 13th, 2008.