“Equators End” unveils ‘70s safari glamour, taking inspiration from Northern Africa and Savannah wildlife to create a sultry summer look with an exaggerated colour palette and unique print motifs. The look is a real retro take on tribal decoration with embellishment reining strong.
“Surreal Life” is the main going-out story for high summer evenings. Details are extravagant, colours vivid, and pattern is inspired by oversized illustrations. Ruffle duchess satin prom dresses make for a statement look and are perfect, teamed with tailored blazer with jewelled brooch.
Taking influences from the late 1960s, the final trend, “Unplugged”
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Matt Setchell, Creative Director of asos who directed the July/August campaign shoot commented, “The inspiration behind the July/August trend campaign plays with the overall theme of colour and light, fusing rich kaleidoscopic projections with a simple set of coloured blocks and cubes to give a more graphic edge.”
The new season trends launched on asos.com on Friday 4th July.
For more information, please contact:
Susie Young
asos.com
Greater London House
Hampstead Road
London
NW1 7FD
0207 836 1284
press@asos.com
http://www.asos.com
