Streaming Media, IP TV, and Broadband Transport, 2008-2013

June 19, 2008 - PRLog -- Streaming Media, IP TV, and Broadband Transport, 2008-2013
Carriers are signing up customers for video and other value-added services geared to spur spending in the consumer and business segments. In this market research report, will examine streaming, IPTV, mobile TV, and other information and entertainment services.
Streaming media—the IP transmission of on-demand rich media that gives the user the ability to listen to audio and view video and graphics animation files from the network without downloading the content—is but one of several technologies being used to deliver information and entertainment services. IPTV, in the context of current broadband transmission technology, will make it possible to move beyond the multicast “time-shift” capabilities of cable’s video-on-demand models so as to deliver true interactivity to unicast, multicast, and broadcast audiences and give carriers a slice of the more than $250 billion forecasted to be spent each year on mass advertising.

In this research report, studies the role and many applications of IPTV and streaming in both the business and consumer markets. In addition,  evaluates the broadband infrastructure, hardware, and software necessary to deliver this service to the market, as well as the end user devices at work in homes and businesses. This research study provides a detailed forecast of the video, IPTV, and streaming media markets—including the applications, markets, and equipment.

Streaming Media – Growth Engine
Streaming media is becoming the growth engine for the $94 billion US entertainment media industry, sharing a key role in the industry along with content download.
In streaming, rich digital media is transferred across a network without requiring any local data storage.  Content downloads, by comparison, are stored locally.  In both scenarios, digital rights management (DRM) is being used to control or limit the listening, viewing, and distribution of content.
Streaming technology is poised for robust growth—the streaming media industry has survived its introductory phase and evolved, and now proven business models have been identified.  A sufficient number of consumers are prepared to pay for the service, and technologies have become stable enough to support growth.
The business models for streaming, IPTV, and other delivery vehicles for digital entertainment are still evolving, however.  In the music industry, Apple iTunes has been very successful.  Consumers have demonstrated a willingness to pay for audio content, and are comforted knowing that the content they have purchased is stored on their handheld device as well as being backed up on their home computer.  Apple receives 100 percent of hardware sales and a portion of sales related to iTunes content. Competitors, such as Microsoft and Verizon, are experimenting with the online music market.  Microsoft’s Zune download service operates similarly to iTunes, while Verizon’s service includes downloads and a subscription-based streaming service.  It is apparent that the currently used download and pay-per-track model is here to stay, and will maintain the lion’s share of the online music market. 
Consumers are also being provided with a variety of video content through a variety of venues, including pay-per-view, subscription, and ad-supported models.  Video or TV content includes extensive international, national, local, financial, sports, weather, and entertainment news coverage, and is sourced and distributed by major news outlets through a variety of web portals.  This content is generally free to the consumer, although it may be posted somewhat later than live news broadcast on television. 
The major networks all have begun to stream some ad supported TV shows.  This would suggest that some consumers show an acceptance towards exposure to commercials in return for content they want. 
Feature films are also available from producers and rental firms via both streaming and downloading.  Films are generally on a pay-per-view basis.  iTunes, for example, has sold video content since the introduction of the video iPod in late 2005.  That content could be obtained by the same method as audio tracks.  In January 2008 Apple announced that it would also rent movies from all of the major studios on its website.  As a download service, Apple movie rentals could potentially be a competitor to streaming movie services offered by others.  But the most prevalent movie rentals will likely be viewed on a big screen in the living room and not on a portable device.
Market Segmentation

Content Derived Revenue
Internet CDN Streaming VOD Content
IPTV Content
Mobile Streaming Audio Content
Mobile Streaming Video Content
Internet Audio on Demand
US Internet VOD Advertising

Network Derived Revenue
Encoding
DRM
Telco IPTV Network Services
Internet CDN Network Services
Performance Measurement

Content by Service Provider Type
Mobile
Internet
Telco TV
Table of Contents
 
 Chapter I
 Executive Summary
 1.1 Streaming Media – Growth Engine
 1.2 Streaming Media Overview
 1.3 Streaming Media Market Outlook and Forecast
 
 Chapter II
 Market Background
 2.1 Streaming Media Defined
 2.2 Market Drivers
 2.2.1 Enterprise Demand for Streaming Media
 2.2.2 Consumer Demand
 2.2.3 Content Providers
 2.3 Infrastructure Requirements for Streaming Media
 2.3.1 Streaming over IP
 2.3.2 Digital Media Format
 2.3.3 Streaming Over Content Delivery Networks
 2.3.4 Streaming In the Last Mile
 2.4 Current Broadband Access Market Size
 2.4.1 Worldwide
 2.4.2 North America
 2.5 Market Summary
 
 Chapter III
 Applications
 3.0 Key Applications
 3.1 Consumer Markets
 3.1.1 Consumer Delivery Models
 3.1.2 Consumer Entertainment
 3.1.3 Streamed Advertising
 3.2 Corporate Communications
 3.2.1 Training
 3.3 Communications and E-Learning
 3.3.1 Government
 3.3.2 Financial Services
 3.3.3 Education
 3.3.4 IP Video Surveillance
 
 Chapter IV
 Technology
 4.1 Streaming Technology
 4.2 Encoding
 4.2.1 MPEG Technology
 4.3 Digital Rights Management (DRM)
 4.4 Content Hosting
 4.5 Network Services
 4.5.1 Content Distribution Manager
 4.5.2 Request Routing/Content Routing
 4.5.3 Cache Servers
 4.5.4 Content Switching
 4.5.5 Peer-to-Peer (P2P) CDN
 4.6 Performance Management
 
 Chapter V
 Major Vendors
 5.1 Introduction to Streaming Services
 5.2 Encoding
 5.2.1 Apple Computer, Inc.
 5.2.2 Microsoft Corporation
 5.2.3 RealNetworks
 5.2.4 Adobe Flash
 5.3 Performance Management Services
 5.3.1 Keynote Systems
 5.4 DRM Service Providers
 5.5 Specialized CDN Service Providers
 5.5.1 Akamai
 5.5.2 Mirror Image
 5.5.3 SyncCast Division of Thomson
 5.5.4 Internap (Formerly VitalStream, Inc.)
 5.5.5 Others
 5.6 Carriers, RBOCs, International Players, and Others
 5.6.1 AT&T
 5.6.2 Sprint
 5.6.3 Verizon Communications
 5.6.4 Level 3 Vyvx Services
 Chapter VI
 Market Forecasts
 6.1 Definitions
 6.2 Methodology
 6.3 Market Drivers Summary
 6.3.1 Broadband Internet Access
 6.3.2 IPTV Deployment
 6.3.3 3G Mobile Devices
 6.3.4 Internet Advertising
 6.3.5 Other Factors Affecting Growth
 6.4 Network-Derived Revenue Forecast
 6.4.1 US Streaming Encoding
 6.4.2 US Streaming DRM Forecast
 6.4.3 US Internet CDN Network Services Forecast
 6.4.4 US Telco IPTV Network Services Forecast
 6.4.5 US Streaming Performance Measurement Forecast
   
 
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