Creating A Buzz For Your Business Airs on Crown City News Cable TV Show

June 14, 2008 - PRLog -- Los Angeles – “The media is in the business of telling stories, not promoting companies, products or nonprofits,” Vice President George Mc Quade of MAYO Communications, told News Director Tami Di Vine, Crown City News (CCN), Pasadena, CA, in an interview that will air in 17 San Gabriel Valley cities Wednesday, 6:30 pm on Charter Cable Channel 3. Other air times include: Monday, live,   6:00 p.m., Ch. 56 – PCAC – Pasadena; replayed at 6:00 a.m., On Wednesdays it will replay at 6:30 p.m. on Charter Cable Ch. 3, SGV and replay at 2:30 a.m. and 2:30 p.m. (PDT) on Ch. 56 PCAC, Pasadena.

Mc Quade told CCN TV News, “If you help the media do their job in telling a good story, you will get quoted, and that’s one way you and your company, organization or yourself will get promoted.”

Mc Quade, who appeared first on the program before several nonprofit organizational leaders were scheduled to appear, later helped them improve their public relations. He offered five ways to create the ultimate buzz for your business:

1. The Internet – one of the most under utilized communications is your website, search engines, blogs, directories and there are a lot of free services for websites, directories, large and small business. The new trend are personal social networks

2. Newsletters/ezines (electronic newsletters) help announce business developments and activities, where potential new media and business associates will subscribe

3. Public Speaking – When you speak on current issues or “hot button” topics at a business luncheon or event you’re making your company and yourself newsworthy

4. News releases and a calendar of events about your company or activities alert editors about your company and you become a future resource and possible expert

5. Word of Mouth – mixers, meetings, Toastmasters, Rotary clubs, fundraisers and other business events you’re invited to attend or speak at are great places to create a buzz about your business, nonprofit activities and events.

“To make it work for your CEO or your business, I believe that you need to help a reporter create a story that not only fits your business, but fulfills their assignment,” explained Mc Quade “Most of us read the newspapers, magazines or watch the TV news  we want to be on. For example, when a breaking story on a new product or crisis is reported, editors search for people who can talk about them from prevention to just to simplifying how a process or product works.”

Mc Quade noted when Senator Ted Kennedy learned he had a cancerous tumor, the media scrambled to find experts or doctors who could talk about brain tumors. Nearly 1,400 articles were written the first week on Senator Kennedy’s tumor.

“Exposing your company to the media is one of the most valuable things your company can do,” he said. “You educate customers, stakeholders, prospects and other important audiences on your company, your product, service and, and you get them to start talking about them.”

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About MAYO
MAYO Communications (www.MayoCommunications.com) is a full service marketing communications and PR firm with offices in LA, San Diego, New York and Bern, Switzerland, serving celebrity, corporate, government and nonprofit clients.  

The MAYO niche: “We don’t guarantee media, we just get it!”