PRLog (Press Release) –
May 20, 2008 – Grand Rapids, MI – Every weekend, hundreds of thousands of NASCAR® fans from all across the country spend hours in the sun at the track supporting their favorite drivers. With the average race lasting at least four hours, protection from the sun’s ultraviolet rays is not only important, it’s a necessity. Lucky for race fans, now there’s Race Face® Sunscreen!
Race Face® Sunscreen is the only sunscreen licensed by NASCAR® and specially formulated with the racing fan in mind. Combining the love of NASCAR® and the need for sunscreen protection, Race Face® Sunscreen is a fun, portable, FDA-approved alternative to the beach-oriented sunscreen usually found on retail shelves. Unlike traditional sunscreen products that may leave a sticky residue or fruity smell, Race Face® Sunscreen is a fragrance-free, non-greasy formula that won’t leave skin feeling slick. Plus the quick absorption, sweat-resistant formula provides hours of UV protection. With bottles featuring some of NASCAR’s® most coveted drivers including Jeff Gordon, Kasey Kahne and Tony Stewart, the two-ounce version also includes a Race Face® Sunscreen Race Day lanyard giving fans a new way to support their favorite team while protecting the health of their skin at the same time.
“NASCAR® fans are the most brand loyal fans of any sport. 72% of these fans say that if they see a product with a NASCAR® logo, they are much more likely to buy it,” said Scott Missad, CEO of Agility Sports L.L.C, the developer of Race Face® Sunscreen. “We wanted to offer a product that would not only provide the necessary sun protection when spending hours on the track, but that would also offer a creative way for fans to support their favorite driving team!”
Race Face® Sunscreen is available nationwide during race season, February through September, at grocery, mass merchandisers, supermarkets and drug stores. The MSRP is $5.99 for the 2-ounce bottle (available in SPF 30) and $7.99 for the 8-ounce bottle (available in SPF 15 and 30). Race Face® Sunscreen is FDA approved and provides UVA & UVB protection.
For more information about Race Face® Sunscreen, please visit www.RaceFaceSunscreen.com
~ For Interviews and Sample Requests, Contact Aneisha Howard, info@maniapublicrelations.com / 616.706.8655 ~
