Not to worry about prices! Nothing is over $50.
Over 60% of the female population in the US wear plus size clothing and this industry represents a 32 billion dollar per year business. Clothing retailers are starting to notice and making plus size clothing beautiful rather than boring. The frustration at the lack of stylish designs for plus-size women led one retailer to creating his own designs and launching ishopplussize.com.
Statistics show that plus-size clothing (size 14 and up) is worn by the majority of US women; however, most retailers still focus on smaller sizes. Those retailers who do specialize in plus-size clothing focus on the fast-growing youth plus-size market, leaving plus-size women with few options.
Despite the demand for larger sizes and spokeswomen like Mo'nique and Queen Latifah, catwalks, fashion shows, and new styles still tend to be geared toward sizes 0 to 12. One retailer observed this problem and decided to do something about it.
"After some research, I realized that the current available plus size selection did not meet the customers' needs. Some of the clothes sizes were not accurate and they just looked boring", Daniel Shoham, a retailer with 15 years experience, explained.
Shoham then designed several lines of merchandise including tops, dresses, pants, caprice, skirts, and jackets. He designed clothes with his customers' needs in mind and offers casual, dressy, sexy, and conservative selections. "In my designs, I don't emphasize the plus size, I focus on what looks good on women." The sizes are true measurements and the styles are sexy and fashionable.
With retailers waking up to the needs of plus-size women, it seems that they will have more and more options in the future and turn in their boring choices for beautiful styles.
