Most mortgage lead vendors online are considered third party vendors, which means they purchase the leads from the actual source that generates the lead. If a mortgage lead is purchased by 4 third party vendors and then are sold as “exclusive leads,” which usually means up to 4 brokers, your competition on an exclusive mortgage lead can be up to 16 lenders. When you are in competition with up to 16 lenders, it is easy to understand that the broker who offers the “free” deal will normally win.
The key to finding a truly great mortgage lead vendor is to find a vendor that actually generates the mortgage leads itself and sells directly to mortgage brokers at an affordable price, cutting out the middle man. Most mortgage lead vendors will claim that they generate the mortgage leads on websites that they own, but if you were to go to just one of their websites that they own and fill out your information you will soon learn that they do not actually own the website nor do they generate the mortgage leads.
A new standard needs to be set that is a win – win situation for both the mortgage lead vendor and the mortgage lender. These standards have been set and they include a free 30 day trial of unlimited real time mortgage leads, direct delivery of the mortgage lead to the mortgage lender from the website that actually generates the mortgage lead and pricing that is set on a time period, not on a per-lead basis. The company who is behind this new standard is Future Planning Financial. Visit us online today at http://www.fpf-
