Mona Loring, president of M. Loring Communications officially announced today that veteran radio promoter, Jennifer Lyneis, has been named VP of Radio Promotion for the newly reestablished music promotion firm.
Jennifer Lyneis has over ten years of radio promotion and corporate sponsorship experience, and has held prestigious positions in the music and entertainment industries. She has served as the head of artist development and adult contemporary promotion at TJ Promotion, worked with Warner Brothers Records, and was recently head of promotion at Sony Records. She has worked with artists such as Jack Johnson, Guster, Tyler Hilton, Nelly Furtado, Michelle Branch, Mariah Carey, Alanis Morisette, Brian McKnight, and many others.
“When I decided to reestablish M. Loring Communications, and start it up as a music promotion firm, Jennifer Lyneis was only one person I considered to head up radio promotion. Jen and I have worked with mutual clients in the past, and we had great chemistry on every project. Plus, she has an impressive résumé, while consistently producing impressive outcomes with the radio promotion and corporate sponsorship arenas. I am excited to add her to our team and see what kind of magic the new firm can create for the music industry,” says Loring.
Throughout the years, Jennifer’s work of promoting artists to national radio has earned her highly esteemed awards including Radio Promoter of the Year from New Music Weekly Magazine in 2003 and 2004. As VP of radio promotion, Jennifer will head up radio promotion at M. Loring Communications, but also acquire corporate sponsorship and music licensing for the firm’s clientele. Lyneis shares, “I believe we can bring new acts to the attention of the buying public by using corporate sponsors, and it brings great rewards to everyone involved. Aligning your artist with a major brand is a more effective way to bring it to the masses. I love consulting with clients about not only their song order and selection for radio promotion, but also finding brands that fit an artist best for corporate sponsorship.”
For more information please visit M. Loring Communications at: www.mloringcommunications.com or contact Jordyn K Borczon at 805/217.5537 or Jordyn@monaloring.com.
About M. Loring Communications:
M. Loring Communications (AKA MLC) is a full service music firm specializing in radio promotion, artist development and consulting services. MLC’s strategy is to offer unsigned artists and major and independent labels promotional and developmental services. MLC plans on breaking new artists, crossing underground artists into mainstream acts while taking major hitters to brand new heights. Through the various services available, music industry professionals can rest assured that MLC will provide everything they have ever needed in a promotional music service firm.
