DCP-Print
An online poll conducted by DCP-Print asked small business owners what is their favorite promotional tool (product) among the following options: flyers, brochures, business magnets (refrigerator magnets) and stickers. 49 percent said they use business magnets on a regular basis, 35 percent said they use brochures on a regular basis and 22 percent use flyers.
When asked regarding frequency of use, results were different where flyers are the most frequently used product among businesses who print flyers on a regular basis (more than once a year) with an average of 4.8 times per year. Business magnets, however, despite being the most used product from all, are being used only 2.3 times per year.
The small business owners that took part in this survey were divided equally between three countries – USA, Canada and UK – 1,500 from each country.
"We were not surprised at all by the survey's results" said Oren Chasansom, DCP-Print CEO. "Although every business has its own goals and marketing strategies that are suitable for the industry it operates in, there is one common denominator in favor of business magnets – they stay longer time in front of the potential customer. Once a magnet has been placed on the refrigerator, it gets more 'eye-balls' than any other promotional product. Imagine how many times you open the fridge at home. You want your business logo and phone number right there!"
How can you explain the popularity of business magnets on one hand and the low frequency of using it on the other, compared to the frequency of flyers, for example?
"There is one simple answer for that – price. While business magnets are far more effective than flyers, they are more expensive and there for the frequency is lower. However, magnets have longer life time at the customer's home so the frequency of printing and distributing magnets should not be as high as flyers. Needless to say that the most popular product of all DCP-Print's product is still custom made business cards and the free business cards offer. However, we don't consider business cards as a proper promotional tool but as an essential business identity feature".
Business magnets (refrigerator magnets) are offered on the DCP-Print website (http://www.dcp-
Press Contacts:
George Monte / Press Officer
DCP-Print
212-561-5472
info @ dcp-print.com
http://www.dcp-
Photo:
http://www.prlog.org/
