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Follow on Google News | Consumers Face the New Fear FactorFifth in a series of 10 releases based on NMI's Top Ten Trends of 2007
By: Natural Marketing Institute As scandals across religious, government, and corporate institutions began the erosion of trust in the 1990s, the explosion of widespread technology in a post 9/11 world continues to heighten tension in our fear-based society. As a result, consumers are attempting to take ever-greater control of their environment, property, time and safety. While a wide range of societal fears are on the rise, fear of global warming and climate change showed the greatest increases in the past year. The recent media attention to climate change appears to be turning our attention from personal and social fears to planetary fears. According to NMI President Maryellen Molyneaux, “As a result of mounting external factors, including growing concerns about food safety, climate change and a reliance on fossil fuels, consumers appear to be ‘shutting down’. Our research indicates that while consumers are driven by their desire for control, they often relate that they feel their lives are simply out of control.” This has translated into a consumer desire to control things within their grasp. For example, the pursuit of safer foods and beverages, organic and environmentally- NMI’s top ten trends of 2007are based on data and insight from a variety of NMI proprietary databases, including the Health & Wellness Trends Database. NMI is a strategic consulting, market research, and business development company specializing in health, wellness and sustainability. For more information on NMI’s proprietary research reports and services, visit NMI’s web site at www.NMIsolutions.com. Website: www.nmisolutions.com End
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