Hermitage, PA – The legendary Jimi Hendrix left the music world awestruck by his talent, and shocked by his untimely death. Given his iconic stature, any product aspiring to bare his name had to live up to his larger-than-
“Our packaging had to be as different as Jimi himself,” says Kalichman. “And the graphics had to be vivid and powerful. We were told that CCL Container was the manufacturer that could give our bottle a distinctive shape and offer us any number of graphic and closure options. That certainly proved to be the case.”
According to Ed Martin, vice president of sales and marketing for CCL, Beverage Concepts wanted unlimited creative freedom when it came to designing a product in honor of Hendrix. “We believe we were the right source for Beverage Concepts because of its desire for an aluminum bottle that would enhance the iconic nature of the artist and draw attention to an important cause. Our shaping technology offered a great opportunity for product differentiation in a resealable package.”
The brand name of the beverage line, The Jimi Hendrix Liquid Experience, comes from not only Jimi’s band, but also the breakthrough album entitled “Are You Experienced?”
To read the full version of this press release, visit http://www.cclcontainermedia.com/
For more information on CCL’s products/services, contact:
Ed Martin, Vice President, Sales and Marketing
CCL Container
Tel: (203) 354-4523
E-mail: emartin@cclcontainer.com
www.cclcontainermedia.com
www.bottlecan.com
For press information, contact:
Trish Hamer
Delia Associates
Tel: (908) 534-9044
Website: http://www.delianet.com
E-mail: thamer@delianet.com
