Wine Produced Using Organic Ingredients is the Focus of a Consumer and Retailer Education Campaign

Personal health, global sustainability and green living are the benefits promoted by a new organic wine and organic vineyard campaign created by the Organic Vineyard Alliance, (OVA) a group of winemakers, distributors and retailers.
SANTA MONICA, Calif. - May 7, 2013 - PRLog -- Just as the natural food revolution has opened eyes about the nature of the food chain, food sourcing, and the differences between factory farming and organic practices, a new education campaign about organic wine will show how wine produced organically is better for the planet and better for your health.

The campaign will launch a website, distribute fact sheets, and produce videos to educate wine consumers, retailers, distributors and point of sale personnel about the facts of organic wine and organic grape farming and production.

Topics covered by the education campaign include the differences between conventional and organic wine making methods, a discussion about wine that is, in USDA terminology, "Made with Organic Grapes" but not certified as "Organic Wine," clarification about the working practices of Biodynamic wine making and of wine made with Biodynamically produced grapes. The campaign organizers acknowledge that many of these terms can be confusing for consumers, and a primary goal of the campaign is to clear up that confusion.

"Our message focuses on the positive," said Michael Michel, General Manager of Mountain Peoples Wine & Beer Distribution, ( a member of OVA. "We're going to spread the world to everyone we can about the top reasons to buy organic wine, factors like better taste, fewer or no chemicals and no pesticides or herbicides."

The campaign will also highlight the contribution of smaller family farms to the organic wine making movement and organic vineyard movement, he said. "Right to know labeling is also an interest of ours and we will make it a discussion point during the campaign," added Michel.

In addition to creating short-form educational videos to be made available at the retail point of sale, the campaign will develop shelf talkers with QR codes linking back to the campaign website.

The campaign is headed up by Red Cup Agency ( with the collaboration of Organic Wine Exchange. (
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Tags:Wine, Organic, Biodynamic, Education, Consumer
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Location:Santa Monica - California - United States
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