Surfaces 2012 “Social Media: How To For Business” Workshop

Dec. 12, 2011 - PRLog -- Kinnelon, NJ – Flooring and stone businesses have the opportunity to learn firsthand how to use social media for business during Surfaces 2012, the annual exposition for floor covering and stone professionals, at the Mandalay Bay Convention Center in Las Vegas. “Social Media: How To For Business” a three-hour workshop led by Sarah B. Johnson, managing director, MKG Department, and Christine B. Whittemore, chief simplifier, Simple Marketing Now, offers practical advice for getting found online and connecting with customers.

Social Media: How-To for Business takes place on 1/23/11 from 9am to noon and explores how social media tools help flooring and stone businesses extend relationships with customers while providing attendees with a framework for using the tools to flooring and stone businesses.

“Attendees will leave the workshop knowing how to assess their online presence and how to improve it,” says Johnson.  “They will also have the tools needed to complete a full strategy document that will launch their company’s social media plan.”

Those attending the workshop or interested in the education topic are invited to take a 10 question survey created for the session. Results will be shared during the workshop. To access the survey click on the following link:  http://www.surveymonkey.com/s/XFKP6H8.  

“If customers start the purchase process online, flooring and stone retailers must be found there. Social media goes hand in hand with a business’ overall strategy,” says Whittemore. “This workshop describes the tools, provides context and offers guidance for making use of them in a way that supports the business and engages customers.”

To register for these sessions, log on to the Surfaces website http://www.surfaces.com/attendee/education-program.aspx.

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About MKG Department:

MKG Department is summed up very well by their slogan, “Your very own marketing department, but abbreviated”. They have recognized that there are many businesses within the stone industry creating beautiful high-end products, but not branding them properly to appeal to their affluent target markets.  As an alternative to hiring a full time marketing employee or an expensive advertising agency, this small group of free-lance marketing professionals is the right answer for many stone businesses. Services include email marketing, website design, search engine optimization, social media, and more. For more information, visit http://www.MKGDept.net

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About Simple Marketing Now:

Simple Marketing Now, a marketing communications consultancy, helps organizations get found online using social media and content marketing to connect with customers. Simple Marketing Now issues the Social Flooring Index - http://simplemarketingnow.com/blog/social-flooring-index-blog/ - which monitors the social state of the Flooring Industry and Flooring The Consumer –http://simplemarketingnow.com/blog/flooring-the-consumer/ – about marketing to women and the retail experience. For more information, visit http://SimpleMarketingNow.com.