Sher Token's first blockchain use case, The Verify App, joins Brand Owners Protection Group in UAE

DUBAI, UAE - April 21, 2019 - PRLog -- The Sher Token team is pleased to announce that The Verify App has been accepted as a member of the Brand Owners Protection Group in Dubai, UAE. This is a major development and validation for the team, as this allows them to work closely with some of the biggest brands in the world that are having problems with counterfeiters and are working together to fight the plague.

The Verify App is combines blockchain technology with RIFD/NFC to provide brand owners with a comprehensive solution that allows item level tracking, authentication and engagement. The global counterfeit industry is estimated to be approx USD 1.2 trillion a year. Apart from the financial implications, the counterfeit industry costs millions of jobs and lives. The Verify App empowers brand owners and end users to authenticate products through the use of any iOS or Android smartphone. It is also integrated with RFID readers, so that large number of products can be scanned from a distance and through boxes/packaging. In case a product is not authenticated, consumers are incentivized to report suspicious products within the app. Through smart contracts, the reports are forwarded to the IP owners and relevant government authorities for swift seizure and prosecution.

Along with fighting counterfeiters, the solution also works with curbing the massive grey import problems that most of the global brands have. The Verify App also allows brands to engage with consumers with direct and targeted ads and messaging in the app. The numerous features and benefits of the app are what enabled The Verify App to become a member of the same group as some of the world most valuable brands and companies.

The Brand Owners Protection Group (BPG) is a group of world leading brand owners and legal consultants who are alarmed at the continuous illicit replication of genuine goods and interested in the enforcement of Intellectual Property Rights. The BPG is a non–profit organization which aims to use all legal means at its disposal to achieve improvement in the brand protection environment.

The BPG consists of some of the largest and most valuable brands in the world such as: Apple, BMW AG, British American Tobacco, Estee Lauder, Ferrero, Ford Motor Company, GlaxoSmithKline, HP, Johnson & Johnson, Louis Vuitton, Moncler, Pfizer, Phillip Morris, Procter & Gamble, Sanofi, Total, and Unilever. In addition to that, some of the worlds leading IP law firms are also part of the BPG.

The BPG seeks the enforcement of intellectual property laws, copyright, patent, and trademark protection, and licensing laws in order to protect consumers from counterfeits and all other forms of illicit trade. They seek to maximize the efficiency and power of the combined efforts of multinational corporations to achieve their goals in brand protection.

By being part of the BPG, The Verify App (https://gulfbpg.com/bpg-member/industry-association/) will be able to work closely with some of the largest brands in the world. Along with the brand owners, The Verify App will be able to interact and collaborate with authorities — local, regional, and international — to strengthen the enforcement of those laws governing illicit trade in all its forms.

The Verify App will participate in workshops, consumer awareness campaigns, media campaigns, and many counterfeit related activities. They will work closely with the brands and the government authorities together to deploy the solution and empower the consumers. Dubai is at the forefront of blockchain adoption on a government level and is actively promoting and encouraging blockchain as a solution to real world issues and problems.